FleishmanHillard
Website:
fleishmanhillard.com
Job details:
About TGI (True Global Intelligence)
True Global Intelligence is FleishmanHillard’s award-winning global research and analytics practice. We combine the best of research design, behavioural science, data analytics, and storytelling to uncover insights that shape meaningful strategy and drive measurable business outcomes.
Position Summary
We are seeking a experienced Analyst/Manager – Media Intelligence, Media Monitoring & Social Listening for Mumbai location to lead media analytics and social listening initiatives across a diverse client portfolio. The ideal candidate will combine strong analytical capabilities with strategic thinking to transform media and social data into actionable insights that inform communication strategies, reputation management, and business decisions.
This role requires expertise in social listening platforms, media intelligence, stakeholder management, team leadership, and delivering high-impact insights to clients and internal teams.
Key Responsibilities
Media Intelligence, Media Monitoring & Social Listening
- Lead end-to-end media intelligence and social listening programs for multiple clients across industries.
- Monitor traditional media, digital platforms, and social conversations to identify trends, opportunities, risks, and emerging issues.
- Design robust listening frameworks, Boolean queries, taxonomies, and methodologies for campaign tracking and reputation monitoring.
- Conduct sentiment analysis, topic clustering, share of voice, influencer analysis, and competitive benchmarking.
- Analyze campaign performance across earned, owned, and social media channels and provide strategic recommendations.
- Lead crisis monitoring and real-time reporting during high-impact situations.
Strategic Insights & Business Impact
- Translate complex datasets into clear, actionable business insights for senior stakeholders.
- Identify emerging consumer trends, audience behaviour, and reputation risks.
- Support communication strategies by providing data-backed recommendations.
- Develop executive dashboards, quarterly reports, and strategic insight presentations.
- Measure campaign effectiveness using relevant KPIs and recommend optimization strategies.
Analytics & Reporting
- Build customized dashboards and reporting frameworks for internal and client stakeholders.
- Ensure accuracy, consistency, and quality of insights by minimizing false positives and data noise.
- Present insights through compelling data storytelling and visualization.
- Develop recurring reports as well as ad-hoc intelligence reports based on business requirements.
Client & Stakeholder Management
- Present findings and strategic recommendations to senior client stakeholders and leadership teams.
- Partner with PR, strategy, creative, digital, and account teams to integrate insights into campaign planning.
- Manage client expectations by providing objective, evidence-based recommendations.
- Serve as a trusted advisor on reputation management and media intelligence initiatives.
Team Leadership
- Lead, mentor, and develop a team of media analysts and social listening specialists.
- Review reports to ensure consistency, quality, and actionable insights.
- Establish best practices for research methodologies and reporting standards.
- Balance hands-on analytical work with people management responsibilities.
Innovation & Process Improvement
- Stay updated on emerging trends, AI capabilities, and new media intelligence technologies.
- Evaluate and recommend new social listening and media monitoring platforms.
- Drive automation, process improvements, and reporting efficiencies.
- Lead tool migrations or implementation projects where required.
Project & Operations Management
- Scope new tracking briefs and develop customized monitoring frameworks.
- Manage multiple client engagements while ensuring timely delivery of reports.
- Prioritize competing deadlines and maintain high-quality output across projects.
- Ensure seamless coordination between analytics, account management, and strategy teams.
Required Skills & Experience
- 3–5 years of experience in Media Intelligence, Social Listening, Digital Analytics, Research, or Communications Analytics.
- Experience working in PR agencies, research firms, digital agencies, consulting firms, or corporate communications teams is preferred.
- Prior experience managing client relationships and leading teams.
Technical Expertise
Hands-on experience with social listening and media monitoring platforms such as:
- Brandwatch
- Talkwalker
- Meltwater
- NetBase
- Sprinklr
- Cision
- Google Analytics
- Power BI
- Tableau
- Advanced MS Excel
Core Competencies
- Media Intelligence
- Social Listening
- Reputation Monitoring
- Consumer Insights
- Competitive Intelligence
- Crisis Monitoring
- Sentiment Analysis
- Boolean Query Development
- Dashboard Creation
- Data Visualization
- Strategic Thinking
- Storytelling with Data
- Project Management
- Stakeholder Management
- Client Presentation Skills
- Team Leadership & Mentoring
Preferred Qualifications
- Bachelor's degree in Mass Communication, Journalism, Marketing, Business, Data Analytics, Statistics, or a related field.
- Master's degree or relevant certifications in Digital Analytics, Market Research, or Data Analytics would be an advantage.
Success Measures
The successful candidate will be able to:
- Deliver high-quality, actionable insights rather than descriptive data reports.
- Influence communication and business strategies through media intelligence.
- Build trusted relationships with clients and internal stakeholders.
- Lead and mentor a high-performing analytics team.
- Ensure excellence in reporting accuracy, turnaround time, and strategic recommendations.
- Drive continuous innovation in social listening methodologies, dashboards, and reporting frameworks.
This role is ideal for an experienced media intelligence professional who enjoys combining analytics, strategic consulting, client engagement, and team leadership to help brands make informed communication and business decisions.
Why Join TGI?
At True Global Intelligence, you’ll join a forward-thinking team that believes research and media intelligence should inspire change. We partner with some of the world’s most influential brands to shape strategy and create impact. If you’re passionate about turning data into meaningful action, we’d love to hear from you.
Click on Apply to know more.
