InnoWave is seeking a dynamic and results-driven Associate Marketing Consultant to support lead generation and presales activities. The ideal candidate should have a strong marketing acumen, excellent communication skills, and the ability to engage with potential clients effectively. This role is ideal for individuals passionate about marketing strategies, sales enablement, and business growth.
Key Responsibilities:
- Conduct market research to identify potential leads and business opportunities.
- Develop and implement lead-generation strategies through digital marketing, social media, and outbound campaigns.
- Collaborate with the sales team to qualify leads and support presales efforts.
- Prepare marketing materials, presentations, and proposals to support business development.
- Maintain and manage CRM databases for lead tracking and engagement.
- Engage with prospects via emails, LinkedIn, and other communication channels to nurture relationships.
- Assist in organizing webinars, events, and other promotional activities.
- Monitor marketing performance metrics and provide insights for optimization.
- Required Skills & Qualifications:
- MBA in Marketing or a related field.
- 0-6 months of experience in marketing, lead generation, or presales
- Excellent verbal and written communication skills.
- Strong analytical skills with a data-driven approach to marketing.
- Proficiency in MS Office and marketing tools such as CRM software, email marketing platforms, and LinkedIn Sales Navigator.
- Self-motivated and goal-oriented with the ability to work in a fast-paced environment.
- Knowledge of digital marketing, content marketing, and social media engagement is a plus.
