Data Analyst

As our Data Analyst you will support the Data Services Manager by ensuring the accuracy, consistency, and availability of Informa Markets' Engineering data assets, including customer, marketing, and event-related data critical to business operations primarily for the Solar Media acquired brands and products, with wider IME support as needed. In this role you will be involved in analyzing data, preparing reports, and providing insights to guide marketing strategies and business decisions. You will collaborate with business stakeholders, requiring strong interpersonal skills to communicate complex data insights effectively. The role requires translating complex data into business insights while balancing technical expertise with strategic thinking. Responsibilities: Maintain clean, accurate, and consistent data across all systems. Perform data segmentation and analysis to support marketing campaigns and business objectives. Prepare reports and visualizations that summarize key findings and provide actionable insights. Conduct market research and analyze data to identify trends, insights, and areas for improvement. Collaborate with business stakeholders to define data requirements and deliver insights that align with organizational goals. Communicate data-driven insights clearly to both technical and non-technical teams. Monitor and troubleshoot data quality issues, supporting investigations as needed. Provide ad-hoc analyses to support key business initiatives. Continuously seek ways to enhance and automate data processes for greater efficiency. Ensure timely delivery of reports and insights in line with business SLAs and deadlines. Document analysis processes, create data dictionaries, and maintain relevant technical documentation. This is a hybrid role. With 2/3 days per week out of our central London office. Qualifications Requirements: Experience in data analysis, reporting, and visualization, preferably in a marketing or business context. Proficiency in data analysis tools such as SQL and Microsoft Excel. Experience with data visualization platforms like Tableau, Power BI, or similar tools. Moderate to advanced knowledge of Salesforce and its Objects, including proficiency in SOQL. Strong interpersonal skills with the ability to communicate complex data insights to non-technical audiences. Excellent attention to detail and ability to identify patterns and insights in large datasets. Comfortable collaborating across teams and working within tight deadlines. Desirable: Familiarity with marketing automation tools such as Eloqua, Pardot, or similar platforms. Experience with ETL processes and data migration. Understanding of Google Analytics, Adobe Analytics, or other web analytics platforms. Knowledge of marketing performance metrics and reporting best practices. Experience with data governance or compliance frameworks. Bachelor’s degree in a relevant field such as business, data science, or statistics.

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Informa Markets - Engineering (IME) offers live and digital platforms for engineering professionals across industries to discover solutions, network with peers, and source new products and partnerships. Our range of in-person trade shows, educational conferences, virtual events, market research, and digital resources help our customers own their markets, offering them innovative ways to secure leads, reach new audiences, and grow their brands.