Karmic Beauty
Website:
karmicbeauty.in
Job details:
About Karmic Beauty
Karmic Beauty is a fast-growing D2C beauty & wellness brand focused on delivering clean, effective, and conscious products. We believe in building a strong emotional connection with our consumers through authentic storytelling, community building, and impactful brand presence.
Role Overview
We are looking for a highly driven and well-networked Influencer & PR Manager to lead our influencer collaborations and public relations strategy. The ideal candidate will play a key role in scaling brand awareness, building credibility, and driving engagement through creators, media, and strategic partnerships.
Key Responsibilities
Influencer Marketing
- Develop and execute influencer marketing strategies aligned with Karmic Beauty’s brand vision and campaign calendar
- Identify, onboard, and manage influencers across tiers (nano, micro, macro, and celebrity)
- Build long-term relationships with creators to drive authentic brand advocacy
- Negotiate commercials, contracts, and deliverables with influencers and agencies
- Plan and execute product seeding, gifting, and paid collaborations
- Track campaign performance (reach, engagement, conversions, ROI) and optimize accordingly
- Stay ahead of beauty and wellness trends, viral formats, and platform updates
Public Relations (PR)
- Build and maintain strong relationships with media houses, journalists, beauty editors, and PR agencies
- Develop and execute PR strategies for product launches, brand announcements, and campaigns
- Draft press releases, brand notes, and media kits
- Secure high-quality media coverage across digital, print, and relevant platforms
- Plan and manage PR events, influencer meet-ups, and brand activations
- Monitor brand mentions and manage reputation, including crisis communication if required
Brand & Campaign Collaboration
- Work closely with social media, content, performance marketing, and product teams
- Ensure consistent brand messaging and positioning across all influencer and PR activities
- Contribute to campaign ideation, storytelling, and creative direction
Reporting & Database Management
- Maintain influencer and media databases
- Prepare weekly/monthly reports on campaign performance and PR coverage
- Analyze data to provide actionable insights and improve future campaigns
Key Requirements
- 3–4 years of relevant experience in influencer marketing and PR (preferably in beauty, skincare, wellness, or D2C brands)
- Strong existing network of influencers, content creators, and media contacts
- Excellent communication, negotiation, and relationship management skills
- Deep understanding of Instagram, YouTube, and emerging platforms
- Experience in managing multiple campaigns simultaneously in a fast-paced environment
Preferred Qualifications
- Prior experience in a D2C beauty/wellness brand
- Strong understanding of beauty aesthetics, content trends, and consumer behavior
- Experience handling celebrity/influencer contracts and agencies
Key Skills
- Influencer Outreach & Relationship Management
- PR Strategy & Media Relations
- Campaign Planning & Execution
- Negotiation & Vendor Management
- Brand Storytelling & Content Direction
- Data Analysis & ROI Tracking
KPIs / Success Metrics
- Influencer campaign performance (engagement, conversions, ROI)
- Quality and quantity of media coverage
- Growth in brand awareness and social presence
- Successful execution of campaigns within timelines and budgets
If you're passionate about beauty share your resume at careers@karmicbeauty.in
or
Call / Whatsapp @9915026390
Click on Apply to know more.