Website:
boltzpetcare.com
Job details:
Location: Hinjewadi, Pune (Work From Office)
Experience Required: 3–6 Years
💼 Full-Time
💰 Salary: ₹6–12 LPA (Based on Experience)
About The Role
We are looking for a highly driven and experienced Influencer Marketing Lead who can independently plan, execute, and scale influencer marketing campaigns across Instagram and YouTube for multiple fast-growing consumer brands.
This role is ideal for someone who understands creator marketing beyond just outreach — someone who can strategically plan budgets, estimate views/reach, manage CPM targets, drive quality traffic to Amazon and brand websites, and lead a team efficiently.
You will take ownership of influencer marketing operations, campaign execution, creator partnerships, reporting, and team management.
What You’ll Be Responsible For
* Lead end-to-end influencer marketing campaigns across Instagram & YouTube
* Plan monthly influencer marketing strategies for multiple brands
* Build campaigns based on target reach, CPM, engagement & conversion goals
* Manage and mentor a team of 5+ influencer marketing executives
* Identify, shortlist, negotiate and onboard relevant creators
* Drive traffic to Amazon, Flipkart & brand websites through creator campaigns
* Build long-term creator partnerships and affiliate collaborations
* Coordinate with content, design & marketplace teams for campaign execution
* Track campaign performance including:
* CPM
* Reach
* Engagement
* CTR
* Traffic
* Conversions
* ROI
* Maintain influencer databases, campaign trackers and reporting systems
* Ensure campaigns are delivered within timelines and budgets
* Stay updated with Instagram & YouTube algorithm trends
Ideal Candidate
* 3–6 years of experience in Influencer Marketing
* Experience handling Instagram & YouTube creator campaigns at scale
* Strong understanding of influencer marketing metrics and CPM planning
* Experience managing influencer marketing teams
* Strong communication and negotiation skills
* Experience working with D2C, E-commerce or Consumer Brands preferred
* Able to independently build campaign strategies and execution plans
* Data-driven mindset with strong ownership mentality
* Understanding of branding, storytelling and performance marketing
Preferred Experience
* Amazon-focused or D2C brand marketing experience
* Experience working with lifestyle, home appliance, tech or pet brands
* Hands-on experience using Google Sheets/Excel for campaign tracking
* Experience working with creators from 10K to 1M+ followers
* Understanding of paid amplification & creator whitelisting is a plus
Why Join Us?
* Opportunity to lead influencer marketing for multiple growing brands
* Fast-paced startup environment with high ownership
* Work directly on brand building, creator strategy & growth campaigns
* Freedom to experiment with creative campaign ideas
* Growth-focused role with long-term leadership opportunities
Skills -
- Influencer Marketing • Instagram Marketing • YouTube Marketing • Creator Partnerships • Campaign Planning • CPM Planning • Team Management • Social Media Marketing • D2C Marketing • Performance Marketing • E-commerce Marketing • Brand Collaborations • Creator Outreach • Campaign Strategy • ROI Tracking.
Click on Apply to know more.