Website:
urbanwipe.in
Job details:
Company Description UrbanWipe is a modern cleaning solutions brand in India, focused on non-toxic, non-acidic, and eco-friendly products for homes and commercial spaces. The company manufactures high-performance sprays that deliver instant, visible cleaning results without harming surfaces, the environment, or families. UrbanWipe’s product range covers kitchen, bathroom, glass, floor, hard stain, shoe stain, and furniture cleaners used by households, offices, cleaning service providers, restaurants, cafés, and hospitality brands. Its formulations are tested in real Indian homes, offering professional-grade cleaning, pleasant fragrances, and safe, chemical-free performance. UrbanWipe’s mission is to make cleaning safer, faster, and significantly more effective, while building India’s most trusted home cleaning brand committed to quality, safety, and sustainability.
Role Description The Influencer Marketing Specialist is a full-time, on-site role based in Noida. This role involves identifying, onboarding, and managing relationships with influencers and content creators across social media platforms relevant to UrbanWipe’s audience. The specialist will plan and execute influencer campaigns, negotiate collaborations, coordinate content briefs, and ensure timely delivery of posts and stories aligned with brand guidelines. Daily responsibilities include tracking campaign performance, analyzing engagement metrics, and preparing reports to optimize future initiatives. The role also requires close collaboration with the marketing and creative teams to align influencer activities with product launches, brand storytelling, and broader digital marketing strategies.
Qualifications
- Experience in influencer marketing, including identifying, vetting, and managing influencers across platforms such as Instagram, YouTube, and other social channels.
- Skills in campaign planning and execution, including briefing creators, coordinating content calendars, and managing deliverables and timelines.
- Ability to analyze social media and campaign performance metrics, generate insights, and use data to improve future influencer strategies.
- Strong communication, negotiation, and relationship management skills to build long-term, mutually beneficial partnerships with influencers and agencies.
- Understanding of digital marketing and social media trends, especially in consumer products, FMCG, or D2C brands.
- Comfort working on-site in Noida and collaborating closely with cross-functional teams such as brand, creative, and sales.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in home care, lifestyle, or eco-friendly brands is an advantage, along with a strong interest in sustainability and consumer wellness.
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