makeO_skin
Website:
makeo.app
Job details:
Company Description
Founded in 2018 by a team of orthodontists, toothsi by MakeO is a digital-first platform specializing in invisible aligners and braces. The company offers advanced dental treatment solutions and has a strong network comprising over 100 in-house orthodontists, dentists, and dermatologists. With more than 25 flagship experience centers across major metropolitan areas and partnerships with 400 dental clinics, toothsi is a trusted leader in modern teeth alignment services. The company emphasizes innovation and accessibility, making personalized dental care convenient for customers.
Key responsibilities
● Develop and execute end-to-end influencer campaign plans that support brand and performance objectives (awareness, consideration, lead/checkout conversion).
● Identify, vet, and build long-term relationships with creators across tiers (macro, micro, nano) and platforms (Reels, Shorts, YouTube, Instagram, Meta Feed, and emerging channels).
● Write clear creative briefs and approve content for on-brand storytelling, product claims, and compliance with medical/clinical guidance.
● Negotiate fee structures, scope, usage rights, and deliverables; manage contracts and payments with finance and legal.
● Coordinate creator shoots, talent logistics, and asset handovers to the Creative & Performance teams for ad repurposing.
● Monitor content publication, track deliverables, enforce timeline adherence, and escalate blockers proactively.
● Analyze campaign performance vs. KPIs; produce actionable post-mortems with learnings and creative recommendations.
● Maintain an influencer CRM and rate-card library; build case studies and creative asset libraries for future campaigns.
● Keep pulse on creator trends, platform feature changes, and best-practice formats to inform pilots and tests.
Key performance indicators (KPIs)
● Reach and engagement (impressions, views, ER) against campaign targets.
● Conversion lift (traffic, leads, checkouts) attributable to influencer funnels.
● Content quality and repurposability score (creative team rating).
● Cost efficiency (CPR/CPA/CPM vs. benchmarks).
● Speed to launch (time from brief to live deliverable).
● Number of long-term creator partnerships established.
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