Guardian
Website:
theguardiangroup.in
Job details:
Company Description
OneGuardian Brands is a global leader in beauty and wellness, established in 2021 and backed by Mumbai-based Ananta Capital. With a diverse portfolio of skincare, fragrances, cosmetics, haircare, wellness supplements, and beverages, OneGuardian serves customers worldwide with innovative, high-quality products. Its renowned brands include Bellavita, GNC India, BetterAlt, ThriveCo, Bevzilla, and the Guardian Pharmacy chain. Each brand reflects a commitment to customer satisfaction and is tailored to meet a wide array of health and beauty needs. Headquartered in New Delhi, OneGuardian combines tradition and cutting-edge innovation to create exceptional products that enhance well-being.
Role Description
The Influencer Marketing Specialist is a full-time, on-site role based in New Delhi. Responsibilities include identifying and onboarding influencers, developing and executing influencer marketing campaigns aligned with brand objectives, and analyzing campaign performance to optimize ROI. The specialist will also manage partnerships with content creators, cultivate long-term relationships, and monitor trends to ensure marketing strategies are relevant and impactful. Additionally, you will collaborate cross-functionally with creative, social media, and marketing teams to drive engagement and brand awareness.
Qualifications
- Proven experience in Influencer Marketing, Campaign Management, and Social Media Strategy
- Proficient in identifying and scouting influencers across social platforms
- Strong skills in Relationship Management and Negotiation with influencers and third parties
- Knowledge in Digital Marketing, Content Creation, and Social Media Analytics
- Ability to work collaboratively with internal teams to align marketing goals
- Strong written and verbal communication skills
- Experience in the beauty, wellness, or FMCG industry is advantageous
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