Website:
homero.in
Job details:
About Homero
Homero is a fast-growing homeware brand redefining functionality and aesthetics for modern Indian homes. We design thoughtfully, create quality-driven products, and deliver an elevated living experience through smart, beautiful essentials.
Role Overview
We are looking for an Influencer Marketing Specialist who will take complete ownership of our influencer strategy, from identifying the right creators to managing partnerships, campaign execution, content planning, and performance tracking.
You will play a key role in strengthening Homero’s brand presence across Instagram, Facebook and YouTube by building impactful influencer relationships and co-creating high-quality content.
Key Responsibilities
Influencer Strategy & Outreach
- Own the social media & influencer management roadmap for Homero.
- Identify, analyze, and reach out to relevant influencers across categories: home/lifestyle, decor, mom influencers, micro/nano, emerging creators, etc.
- Identify influencers that align with brand aesthetics, tone, and vision.
- Maintain an influencer database with updated statuses and performance insights.
Collaboration & Execution
- Negotiate deliverables, contracts, and pricing with influencers.
- Manage influencer lifecycle end-to-end—from outreach till content delivery.
- Coordinate content requirements, briefs, timelines, approvals and posting schedules.
- Stay ahead of platform updates, algorithm changes, and category shifts.
- Spot early-stage creators, rising niches, and untapped segments.
Campaign Management
- Assist in planning and executing influencer-led campaigns and product seeding initiatives.
- Track campaign performance, engagement metrics, cost efficiency and ROI.
- Stay ahead of platform updates, algorithm changes, and category shifts.
- Spot early-stage creators, rising niches, and untapped segments.
Qualifications & Skills Needed
- 3-4 years of experience in Influencer Marketing or Social Media Marketing.
- Solid understanding of influencer contracts, budgets, pricing models, and usage rights.
- Strong familiarity with major creator platforms and influencer management tools.
- Excellent communication, negotiation, and relationship-building abilities.
- Highly organised, detail-driven, and comfortable managing multiple campaigns simultaneously.
What We Offer
- A fast-paced, creative environment
- Opportunity to build and shape an influencer vertical for the brand.
- Exposure to product launches and brand campaigns
- Growth ownership & leadership opportunities as we expand.
If this sounds like you, come build with us.Apply & be a part of Homero’s growing story.
Ability to commute/relocate:
- JP Nagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Social media marketing: 2 year (Preferred)
Work Location: In person
Click on Apply to know more.
