Influencer Marketing Specialist
HealthKart
- Location
- Gurugram, Haryana, India
- Job type
- Full-time
Required skills
- campaign performance
- communication skills
- cross-functional
- end-to-end
- Outlook
About the role
HealthKart
Website:
healthkart.com
Job details:
Roles & Responsibilities
- Develop & execute end-to-end influencer marketing strategy for India's leading collagen brand HK Vitals
- Identify & onboard relevant influencers monthly (A+, A, B, Micro)
- Conduct competitive benchmarking to maximize share of voice
- Review & optimize influencer partnerships based on engagement & traffic metrics
- Create scripts, content briefs & campaign ideas
- Plan & execute campaigns across Nutrition, Wellness, Lifestyle & Fitness categories
- Coordinate with influencers, agencies & vendors for timely execution
- Track campaign performance & maintain detailed reports/repository
- Monitor weekly targets & drive measurable improvements
- Stay updated with digital media trends & collaborate with cross-functional teams
Requirements
- 1–3 years of influencer marketing experience (agency background preferred)
- Skincare/wellness brand experience is a plus
- Strong negotiation skills to ensure maximum ROI
- Experience across YouTube & Instagram platforms
- Creative, analytical & results-oriented mindset
- Strong ownership & proactive approach
- Proficient in MS Word, Excel (advanced), Outlook & PowerPoint
- Excellent communication skills
- Bachelor’s/PG in Marketing or relevant experience
Click on Apply to know more.
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