Website:
mstrategy.in
Job details:
Company Description mSTRATEGY is a strategic marketing partner focused on turning products and services into strong, memorable brands. The company specializes in crafting compelling brand narratives that resonate with target audiences across digital platforms. With expertise in digital presence and public relations, mSTRATEGY helps clients build visibility and credibility in competitive markets. The team is dedicated to creating stories that leave a lasting impact and elevate brand recognition and influence.
Role Description The Influencer Marketing Operations Executive is a full-time, on-site role based in Gurgaon. This position is responsible for identifying, onboarding, and managing relationships with influencers across social media platforms, ensuring alignment with client brand guidelines and campaign objectives. Day-to-day tasks include coordinating campaign deliverables, tracking influencer performance, managing timelines, and maintaining detailed records of contracts, budgets, and campaign metrics. The role also involves collaborating with internal teams on campaign briefs, monitoring campaign execution, preparing performance reports, and supporting optimization of influencer strategies. The executive will contribute to continuous process improvement within influencer operations and help ensure smooth communication between influencers, clients, and internal stakeholders.
Qualifications
- Experience in influencer marketing operations, including influencer identification, outreach, onboarding, and relationship management.
- Skills in campaign coordination and project management, with the ability to handle multiple campaigns, timelines, and stakeholders simultaneously.
- Data and analytics skills, including tracking KPIs, compiling performance reports, and using insights to improve campaign effectiveness.
- Strong communication and negotiation abilities for managing influencers, internal teams, and client expectations.
- Knowledge of social media platforms (Instagram, YouTube, TikTok, etc.) and current trends in influencer and digital marketing.
- Proficiency with spreadsheets, project management tools, and basic marketing or CRM software.
- Detail-oriented mindset, with strong organizational skills and a structured approach to documentation and process compliance.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in an agency or brand-side digital marketing environment is an advantage.
- Ability to work on-site in Gurgaon and collaborate effectively in a fast-paced, team-driven setting.
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