Website:
wegress.com
Job details:
About Wegress Media
Wegress Media is a performance-led growth agency working with D2C brands and B2B / lead-gen businesses across India. Influencer marketing is one of our fastest-growing service lines — we run creator partnerships across beauty, wellness, F&B, lifestyle, fashion, fitness, and B2B founder-led verticals for a portfolio of client accounts.
We are hiring an Influencer Marketing Manager to own creator outreach, deal-closing, and video delivery end-to-end. This is a high-velocity, high-ownership seat — you will personally close 30–40 nano and micro-influencer tie-ups every month and ship the final videos to the client without anyone chasing you. You will report directly into the founder.
This is not a role where you route work to a team. You are the team.
Role: Influencer Marketing Manager
Location: Fully remote (India). This role is especially well-suited to candidates based in tier-2 and tier-3 cities — we are actively building a distributed team and you will not be disadvantaged for not being in Delhi, Mumbai, or Bangalore.
You will own the creator side of every client account we run — from working off the pre-built creator database and outreach lists we hand you, to cold DMing creators on Instagram / YouTube / X, to closing barter and paid deals, to briefing the video, to chasing delivery, to handing off the final content for the client's paid amplification.
What you will do
• Work off a pre-built, AI-generated creator database with handles, follower counts, and engagement data for beauty, wellness, F&B, lifestyle, fashion, fitness, and B2B founder verticals. Extend and enrich the list as you go. Nano (1K–10K) and micro (10K–100K) tier is your primary hunting ground.
• Run high-volume, personalized cold outreach across Instagram DMs, YouTube DMs / About-page emails, X, and LinkedIn. Roughly 40–60 personalized DMs a day, minimum.
• Close 30–40 confirmed tie-ups every month — a mix of barter, product-only, and paid deals within a per-creator budget cap we agree on together.
• Draft simple deal notes and content briefs for every creator — deliverable format, hook direction, brand mentions, tags, do's and don'ts, deadline.
• Chase delivery relentlessly. The role is graded on shipped videos, not on tie-ups signed. You are the person who makes sure the reel actually lands in the client's inbox on time.
• Handle usage rights conversations — organic post plus 30 / 60 / 90 days of paid boosting, whitelisting, and repurposing.
• Maintain a clean creator CRM in Notion / Airtable / Sheets — every conversation, every rate quoted, every deal status, every asset delivered.
• Report weekly on: outreach volume, response rate, close rate, tie-ups signed, videos delivered on-time %, and creators added to the long-term roster.
• Build a repeatable outreach system — templates, AI-personalized openers, follow-up cadences, negotiation scripts — so this scales without your headcount doubling.
Who we are looking for
• 1–3 years of hands-on influencer marketing or creator partnerships experience. You have personally closed deals with nano / micro creators before, not just researched them.
• Comfort with high-volume outreach. You do not get tired of writing DMs. 200+ personalized outreach messages per week is the baseline, not the ceiling.
• Sharp, warm, human writing voice in DMs. Creators can smell templated cold outreach in one line — yours must not read that way.
• Strong negotiation instinct on rate cards. You know what a 20K-follower food creator in Pune should cost vs. a 50K-follower B2B founder on LinkedIn, and you can talk them down without burning the relationship.
• Fluent in English AND Hindi for creator conversations across India. Regional-language comfort (Tamil, Telugu, Marathi, Bengali, Punjabi) is a real advantage — say so in your application.
• Actual AI tool stack — ChatGPT, Claude, Custom GPTs, or similar — used weekly to personalize outreach at scale, draft briefs, and tighten copy. We will ask you to describe your workflow.
• Ruthless follow-up habit. You do not let a lead go cold. Three follow-ups is a floor, not a ceiling.
• CRM discipline — Notion, Airtable, or Google Sheets kept clean without being told to. If your last job was chaos on the CRM side, this role will break you.
Bonus, not required:
• An existing warm network of creators you have worked with before, ready to pitch on Wegress accounts from day one.
• Prior experience across both D2C (beauty, wellness, F&B) AND B2B founder-led (LinkedIn / YouTube) creator verticals.
• Experience with influencer discovery tools — Qoruz, Hobo.Video, Modash, Influencer.in.
• Experience drafting simple barter / paid contract templates and handling usage-rights clauses.
• A personal Instagram, YouTube, or LinkedIn presence that shows you understand creators from the inside.
What we offer
• A pre-built creator database and AI-assisted outreach system handed to you on day one — you spend your energy on relationships and closing, not on manually hunting handles.
• Direct ownership of the entire influencer function across our client roster from week one. Your name is on the wins.
• A lean, senior team where your work directly moves client revenue. No layers, no political tax.
• Budget authority within an agreed per-creator cap — close deals fast, no committee sign-off.
• A craft budget for tool subscriptions (ChatGPT Pro, Claude Pro, Notion AI, discovery tools) and courses — invest in your craft on us.
• Fully remote setup with monthly virtual rituals and quarterly off-sites.
• Compensation aligned to experience and impact. We discuss specifics once we have your form responses.
Next step
Shortlisted candidates will be invited to a 30-minute Zoom round covering: (1) walk us through a real influencer deal you closed — from first DM to final video, (2) a live outreach exercise, and (3) a working-style discussion with the founder.
Click on Apply to know more.