Me N Moms Pvt. Ltd.
Website:
meemee.in
Job details:
About Us
Me N Moms Pvt. Ltd. is India's leading parenting retailer with over 30 years of trust and the home of Mee Mee, one of India's fastest-growing mother & baby brands.
As we accelerate our digital transformation, we're looking for a Digital Brand Growth Lead to build India's most loved parenting community and drive digital brand growth across social media, creators, SEO, AI Search and consumer engagement.
Job Responsibility
- Develop influencer marketing strategies aligned with brand and business goals.
- Conceptualize influencer-led campaigns, content ideas, and creator briefs.
- Review, refine, and provide final approval on scripts, storyboards, and influencer content.
- Ensure brand consistency while maintaining creator authenticity.
- Identify relevant creators and guide creative direction for collaborations.
Qualification and Experience
- Analyse campaign performance and derive insights to improve future strategies.
- Stay updated on social media, creator, and consumer trends.
Skills
- Strong influencer marketing and content strategy expertise.
- Excellent campaign conceptualization and creative thinking skills.
- Ability to develop, review, and refine influencer scripts and content narratives.
- Deep understanding of social media platforms, creator trends, and audience behaviour.
- Strong storytelling, copywriting, and communication skills.
- Ability to balance brand objectives with creator authenticity.
- Data-driven mindset with the ability to analyse campaign performance and derive insights.
- Strong stakeholder management and cross-functional collaboration skills.
- Experience creating influencer briefs, content frameworks, and campaign playbooks.
- Proficiency in influencer marketing and social listening tools is a plus. 6
Click on Apply to know more.