Mad Men Marketing India
Website:
madmen.in
Job details:
Influencer Marketing Manager
Division: Madly Talented (Madverse Ecosystem)
Location: Lado Sarai, Saket – New Delhi
This is not a coordination role.
This is a culture + commerce role.
At Madverse, influencer marketing is not about sending briefs and tracking posts.
It is about:
• understanding creators deeply
• building meaningful brand collaborations
• driving real impact (not vanity metrics)
• shaping how brands show up through creators
If you think influencer marketing is just execution, this role is not for you.
Role Overview
The Influencer Marketing Manager will own end-to-end creator-led campaigns across brands within the Madverse ecosystem.
This includes:
• identifying the right creators
• designing collaboration ideas
• executing campaigns seamlessly
• ensuring performance and impact
You will operate at the intersection of:
brands × creators × culture
What You Will Do
1. Campaign Strategy & Creator Selection
- Understand brand briefs and translate them into creator-first strategies.
- Identify and onboard creators based on:
- audience relevance
- content style
- cultural fit
- Build creator mixes (macro / micro / niche) depending on campaign goals.
2. Creator Collaboration Design
- Go beyond basic briefs.
- Design content directions that feel native to creators, not forced.
- Ensure collaborations feel authentic, not transactional.
3. Campaign Execution
- Manage campaigns end-to-end:
- outreach
- negotiation
- briefing
- approvals
- posting
- Ensure timelines are met without compromising quality.
4. Relationship Building
- Build long-term relationships with creators.
- Become a trusted point of contact for talent.
- Maintain a strong network across categories.
5. Performance & Impact
- Track campaign performance:
- engagement
- reach
- content quality
- Extract learnings and improve future campaigns.
6. Ecosystem Contribution
- Work closely with:
- creative teams
- brand teams
- performance teams
- Help integrate influencer marketing into larger campaigns.
What Success Looks Like
- Campaigns feel authentic and culturally relevant
- Creators enjoy working with Madverse
- Brands see real engagement and impact
- Influencer campaigns become a core growth lever, not an add-on
Skills & Experience
- 2–5 years in influencer marketing / creator partnerships
- Strong understanding of:
- Instagram
- YouTube
- emerging creator platforms
- Experience handling brand collaborations
- Ability to manage multiple campaigns simultaneously
What We’re Really Looking For
You should:
• understand internet culture instinctively
• know which creators actually influence audiences
• have strong communication and negotiation skills
• be detail-oriented but not slow
• be comfortable working in fast-paced environments
What Will Set You Apart
- You follow creators closely (not just professionally, but out of interest)
- You can tell which collaborations will work before they go live
- You think in terms of ideas, not just deliverables
- You care about how content feels, not just numbers
Why This Role Matters
At Madverse, influencer marketing is not a vertical.
It is a core part of how brands grow.
The person in this role will directly impact:
• brand perception
• campaign success
• creator ecosystem growth
Final Note
We are not looking for people who want to “manage campaigns.”
We are looking for people who want to:
build creator-brand relationships that actually matter.
Click on Apply to know more.