Influencer Marketing Manager
Global FPO
- Location
- Noida, Uttar Pradesh, India
- Job type
- Full-time
Required skills
- Buffer
- compliance
- content creation
- digital marketing
- key performance indicators
- media analytics
- time management
About the role
Global FPO
Website:
globalfpo.com
Job details:
View Jobs
Influencer Marketing Manager
Description
- Conduct research to identify relevant influencers within the brand’s niche or industry.
- Collaborate with influencers to develop creative concepts and content ideas.
- Outreach to influencers and negotiate partnership terms, including compensation and deliverables.
- Manage execution of influencer campaigns, ensuring timelines and objectives are met.
- Monitor influencer-generated content for brand alignment and compliance with guidelines.
- Track and analyse key performance indicators (KPIs) to measure the success of influencer campaigns.
- Provide regular reporting and insights to stakeholders on influencer marketing performance.
- Stay updated on industry trends, emerging influencers and best practices in influencer marketing.
Responsibilities
Requirements:
- Bachelor’s degree in marketing, Communications or a related field.
- 5+ years of demonstrable experience in influencer marketing or digital marketing.
- Strong understanding of social media platforms, influencer trends and content creation.
- Creative mindset with the ability to develop engaging and authentic influencer campaigns.
- Excellent negotiation with relationship and time management skills.
- Detail-oriented with strong organisational and multitasking abilities.
- Effective communication and teamwork skills for collaborating with influencers and internal teams.
- Knowledge of legal and ethical considerations in influencer partnerships.
- Multilingual proficiency for effective communication in a diverse market.
- Proficiency in using social media analytics tools (like Buffer, Later, Meta Suite, etc.)
Designation: Manager
Experience: 5 - 10 Years
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