Decode Age®
Website:
decodeage.com
Job details:
Job Title: Influencer Marketing Manager
Location: Bangalore
Department: Marketing / Growth
Experience: 3–7 Years
Role Overview
We are seeking a dynamic and results-driven Influencer Marketing Manager to lead and scale our influencer partnerships across platforms. The ideal candidate will build strong creator relationships, drive brand awareness, and generate measurable ROI through strategic influencer campaigns aligned with business goals.
Key Responsibilities
1. Influencer Strategy & Planning
- Develop and execute influencer marketing strategy aligned with brand and revenue goals
- Identify relevant influencers across Instagram, YouTube, LinkedIn, and emerging platforms
- Plan monthly/quarterly influencer calendars and campaign roadmaps
2. Influencer Sourcing & Relationship Management
- Discover, evaluate, and onboard influencers (micro, macro, celebrity, and UGC creators)
- Negotiate deliverables, timelines, and commercials
- Build long-term brand ambassador relationships
3. Campaign Execution
- Conceptualize campaign briefs and content guidelines
- Coordinate product dispatch, tracking links, and coupon codes
- Ensure timely posting and adherence to brand messaging
4. Performance Tracking & ROI Measurement
- Track campaign KPIs: reach, engagement, CPM, CAC, conversions, ROAS
- Use UTM links, affiliate codes, and platform insights for attribution
- Generate weekly/monthly performance reports with actionable insights
5. Content & Brand Alignment
- Ensure influencer content aligns with brand tone and positioning
- Work closely with content and performance teams for amplification
- Repurpose high-performing influencer content for ads and website
6. Compliance & Documentation
- Manage contracts, usage rights, and disclosures (ASCI guidelines)
- Maintain influencer database and performance tracker
Required Skills & Qualifications
- 3–7 years of experience in influencer marketing or digital marketing
- Strong network of influencers and agencies
- Proven experience managing paid and barter collaborations
- Data-driven mindset with strong analytical skills
- Excellent negotiation and communication skills
- Experience in D2C, beauty, wellness, lifestyle, or FMCG brands preferred
Key Metrics for Success
- Cost per acquisition (CPA) via influencers
- Engagement rate and reach growth
- Influencer-driven revenue
- Affiliate conversions
- Quality and scalability of influencer network
If interested, please share resume at hr@decodeage.com
Click on Apply to know more.