Website:
Job details:
Company Description
BrandPetal specializes in connecting startups and D2C companies with a curated network of top influencers and UGC (User-Generated Content) creators across India. We design and manage impactful influencer campaigns, create high-converting UGC ads, and craft content strategies that drive measurable results and deliver ROI. From skincare to tech to travel, we help brands tap into niche audiences and achieve marketing objectives. As a creative growth partner, we seek to transform influencers into dynamic advocates for your brand.
Role Description
This is a full-time, WFH role based in Gurugram for an Influencer Marketing Manager. In this role, you will lead strategy development and execution of influencer-led marketing campaigns. Responsibilities include identifying and building relationships with influencers, managing end-to-end campaign workflows, overseeing the creation of high-quality content, and analyzing campaign performance metrics to optimize results. You will also collaborate closely with internal teams to align influencer efforts with overall marketing strategies.
Qualifications
- Strong skills in Influencer Relationship Management, Campaign Planning, and Negotiation
- Experience in Social Media Management, Content Strategy, and Digital Marketing
- Proficiency in Data Analysis, Performance Tracking, and ROI Optimization
- Creative thinking and problem-solving abilities
- Excellent communication and organizational skills
- Familiarity with niche industries such as skincare, gaming, travel, and tech is a plus
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience
- Ability to work in a fast-paced, collaborative environment
- Prior experience with influencer marketing platforms is an added advantage
Click on Apply to know more.