Ace Blend
Website:
aceblend.com
Job details:
Company Description
Ace Blend is a multi-award-winning nutrition company that pioneered superfood-based plant protein blends in India in 2017. The company operates as a vertically integrated nutrition ecosystem with in-house product R&D and end-to-end product creation capabilities. Ace Blend focuses on next-generation nutrition solutions designed to enhance daily living through all-natural, life-enhancing health products. Its globally invented and patented formulations reflect a strong commitment to innovation, quality, and modern wellness. Team members join a mission-driven organization shaping the future of plant-based nutrition.
Role Description
This is a full-time, on-site Influencer Marketing Manager role based in Mumbai. The Influencer Marketing Manager will identify, evaluate, and onboard influencers and content creators across platforms such as Instagram, YouTube, and other relevant social channels. The role involves building and maintaining long-term relationships with influencers, negotiating collaborations, and managing campaign contracts and deliverables. The person in this role will plan influencer marketing strategies, coordinate content calendars, brief creators on brand guidelines, and ensure timely, high-quality content delivery. Day-to-day responsibilities include tracking campaign performance, reporting on key metrics, optimizing influencer initiatives based on data insights, and collaborating closely with brand, social media, and performance marketing teams to ensure cohesive messaging and impactful campaigns.
What You'll Do
• Scout, vet, and onboard influencers (nano to macro) who genuinely align with our brand's aesthetics, values, and audience not just follower count.
• Own end-to-end campaign execution: briefing, contracting, content review, go-live, and performance tracking.
• Lead and mentor a team of 1–2 junior executives, ensuring quality output and timely delivery.
• Negotiate rates, deliverables, and exclusivity terms with influencers and talent agencies to maximise ROI.
• Coordinate internally with the creative, performance, and brand teams, and externally with influencers, agencies, and production vendors.
• Plan and manage shoots including CEO/founder-led content from concept to final delivery.
• Contribute to script writing and content ideation for brand collaborations and organic social.
• Use basic video editing skills (CapCut / Adobe Premiere / similar) to review cuts, suggest edits, and guide creators on content quality.
• Maintain campaign trackers, influencer databases, and reporting dashboards (Google Sheets / Excel).
• Stay on top of platform trends, creator economy shifts, and competitor activity.
What We're Looking For
• 2–3+ years of hands-on experience in influencer marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands.
• A strong aesthetic eye you can instantly tell when content feels on-brand vs. off.
• Proven track record of negotiating and managing influencer partnerships independently.
• Comfortable wearing multiple hats: strategist, coordinator, creative reviewer, and team lead.
• Solid understanding of content formats across Instagram (Reels, Stories, static) and YouTube.
• Basic proficiency in video editing tools and familiarity with scriptwriting.
• Organised and process-driven you don't let things fall through the cracks.
• Excellent communication skills, both written and verbal.
• Proficiency in Excel/Google Sheets for reporting and campaign management.
Good to Have
• Experience managing a small team or mentoring juniors.
• Prior experience coordinating founder/CEO-facing shoots.
• Existing relationships with mid-tier influencers or talent managers in the wellness/beauty/lifestyle space.
• Understanding of paid amplification for influencer content (whitelisting, spark ads, etc.).
Why Join Us
• High-ownership role with real creative and strategic influence.
• Fast-growing [D2C / wellness / beauty] brand with an engaged community.
• Collaborative, low-ego team that moves fast.
• Competitive salary + performance incentives.
Click on Apply to know more.