UrbanGabru
Website:
urbangabru.in
Job details:
Company Description:
UrbanGabru is a men’s lifestyle brand created to challenge stereotypes and bring focus to men’s fashion and grooming in India. The brand was launched to build a community of men interested in style, grooming, and self-care, and to share practical knowledge around these topics. UrbanGabru aims to empower modern, urban individuals to express themselves confidently through fashion and grooming. The company focuses on accessible, trend-forward products and content that support a bold, well-groomed lifestyle.
About the Role:
We are looking for a Brand Collaborations Lead to build and scale high-impact partnerships with macro influencers, celebrities, agencies and talent networks across our beauty, grooming and personal care portfolio. This role is ideal for someone who understands brand building, creator culture, negotiations and campaign execution at scale.
What will you own?
- Annual and quarterly collaboration roadmap for brand campaigns, product launches and seasonal priorities.
- Macro influencer and celebrity partnerships including shortlisting, outreach, negotiation, contracting and execution.
- Agency and talent network management across influencer agencies, talent managers, PR agencies and celebrity managers.
- Campaign execution from creative brief to content delivery, go-live tracking and post-campaign reporting.
- Budget and commercial negotiations including fees, deliverables, exclusivity, usage rights and content rights.
- Cross-functional coordination with Creative, Video, Content, PR, Performance Marketing, E-commerce and Brand teams.
- Process and team building including SOPs, agency databases, rate cards, reporting formats and team hiring.
Key Responsibilities:
- Build a strong collaboration strategy for each brand based on positioning, target audience and launch priorities.
- Identify the right creators, celebrities and public figures for beauty, grooming and lifestyle campaigns.
- Negotiate best-value deals with agencies and creator managers while protecting brand interests.
- Plan campaign concepts that can generate reach, relevance, credibility and reusable content assets.
- Ensure timely execution of all deliverables, including reels, posts, stories, event appearances, PR content, whitelisting and usage rights wherever required.
- Track campaign performance through reach, impressions, engagement, earned media value, content quality, brand mentions, follower growth and traffic impact.
- Create a scalable operating system for brand collaborations including approval flows, trackers, reporting dashboards and partner databases.
What are we looking for?
- 5-8+ years of experience in brand collaborations, influencer marketing, talent management, creator partnerships or brand partnerships.
- Prior experience handling macro influencers, celebrities or high-impact creator campaigns.
- Strong understanding of Instagram, YouTube, creator culture, beauty trends and digital-first brand building.
- Strong agency and talent manager network is preferred.
- Excellent negotiation, relationship management, communication and project management skills.
- Ability to manage multiple brands, campaigns, stakeholders and budgets at the same time.
- Comfortable working in a fast-paced, execution-driven environment.
Click on Apply to know more.