Influencer Marketing Lead

Theater

Website: theater.xyz
Job details:

Job Description: Influencer Marketing Lead

Location: Chandigarh (CCR)

Company Overview: Theater is a dynamic and rapidly growing fashion start-up based in India. Our mission is to create India’s best design-led, mass-premium western fashion company. At present, Theater specializes in footwear, handbags, fragrances, and stockings for women.

Position Overview: We are seeking an experienced Influencer Marketing Lead who can own and drive the entire influencer marketing strategy end-to-end. The ideal candidate should have hands-on experience in managing online campaigns, offline/BTL activations, barter and paid collaborations, and building long-term creator relationships.

This role requires both strategic thinking and strong execution capabilities.

Key Responsibilities:

1. Strategy & Planning

• Develop and execute the overall influencer marketing strategy aligned with brand and business goals.
• Identify key creator categories, audience segments, and campaign objectives.
• Plan monthly, quarterly, and seasonal influencer calendars.
• Allocate and manage influencer budgets effectively.

2. Online Campaign Management

• Plan and execute digital influencer campaigns across Instagram, YouTube, and emerging platforms.
• Manage paid collaborations, performance-based campaigns, and affiliate partnerships.
• Execute barter campaigns at scale while maintaining brand positioning.
• Track campaign performance (reach, engagement, ROI, conversions) and optimize accordingly.
• Work closely with performance marketing and content teams for amplification.

3. Offline & BTL Campaigns

• Conceptualize and execute BTL influencer activations.
• Manage influencer participation in events, store launches, pop-ups, and experiential marketing initiatives.
• Coordinate with on-ground vendors and teams for seamless execution.
• Ensure offline campaigns are integrated with digital amplification.

4. Relationship & Talent Management

• Build and nurture long-term relationships with influencers, agencies, and managers.
• Negotiate commercial terms for both barter and paid campaigns.
• Maintain influencer database and performance tracking.
• Identify upcoming and emerging creators relevant to the brand.

5. Creative & Content Oversight

• Provide creative direction to influencers aligned with brand aesthetics.
• Review content briefs and ensure high-quality output.
• Collaborate with internal creative and marketing teams for cohesive storytelling.
• Bring innovative campaign ideas that drive cultural impact.

Requirements:

• 3–6 years of experience in influencer marketing (fashion/lifestyle preferred).
• Strong experience in both online and offline (BTL) campaign execution.
• Hands-on experience in managing paid, barter, and hybrid collaborations.
• Strong negotiation and communication skills.
• Creative mindset with strong aesthetic sensibility.
• Ability to independently build and execute strategy.
• Experience working with budgets and ROI tracking.
• Highly organized and execution-focused.

Application Process:

Interested candidates may share their CV and portfolio at careers@theater.xyz with the subject line: “Influencer Marketing Lead – ”

Theater is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Click on Apply to know more.