Website:
originallydesi.com
Job details:
We're Hiring: Influencer Marketing Intern
Type: PAID INTERNSHIP
Location: Gurgaon | Duration: 3 - 6 months
About Us
At Originally Desi, we believe food should be as pure as your dadi’s ghee and as honest as village life. From A2 Bilona Ghee and wood-pressed oils to wild forest honey, we bring farm-fresh goodness from Indian villages to modern homes. As a new-age D2C brand with a strong offline footprint, we’re now scaling our digital story and marketing is at the heart of this journey.
We're looking for an Influencer Marketing Intern who’s not just excited about trends but is already part of the conversation. If you're a content creator yourself, love building community, and are ready to lead influencer campaigns end-to-end, this is your playground.
You’ll have the freedom to lead this vertical, backed by mentorship from the founders and the brand/content teams.
What You’ll Do:
- Lead influencer collaborations from outreach to execution, both micro and macro.
- Plan digital campaigns that build buzz and grow the #DesiFamily.
- Craft scroll-stopping content (reels, stories, posts, emailers) or guide creators in doing so.
- Build relationships with creators across niches and keep the brand top of mind.
- Track performance and learn what works then do more of it.
- Collaborate closely with founders and content/design teams to shape the brand voice and narrative.
You're the Right Fit If You:
- Are already a content creator with an eye for what works and a feed to prove it.
- Love leading with ideas but can also roll up your sleeves and get things done.
- Know how to write copy that converts and content that connects.
- Can use tools like Canva, Meta Suite, Buffer, or similar to execute fast and smart.
- Stay on top of trends but know when to keep it rooted in authenticity.
- Are both analytical and creative, you read DMs and dashboards.
Bonus: You’ve led influencer campaigns or partnerships (even small ones) before. You're a natural community builder and love engaging with followers and creators.
What You’ll Gain:
- Ownership: Lead a core brand vertical with real autonomy and guidance.
- Influencer Access: Work closely with top influencers and celebrities, building real industry connections.
- Portfolio: Build a strong body of work across campaigns, strategy, and content.
- Mentorship: Work directly with founders and experienced marketing/content leads.
- Growth: Potential to convert into a full-time role based on performance.
Originally Desi is an equal opportunity employer. We value diversity and are committed to building an inclusive space where every voice shines.
Click on Apply to know more.