Embibe
Website:
app.link
Job details:
We’re looking for a hands-on influencer marketing expert who can build and execute creator campaigns across YouTube and Instagram. This is not just a coordination role. We need someone with practical experience in identifying the right creators, developing strong content ideas, negotiating collaborations, and driving measurable business growth.
Key Responsibilities
- Build and execute InstaAstro’s influencer marketing strategy across YouTube and Instagram.
- Identify and shortlist relevant Instagram influencers and YouTube creators based on audience quality, content, reach, engagement, and conversion potential.
- Plan Instagram Reels, partnership ads, and YouTube long-form video integrations.
- Develop creator briefs, scripts, hooks, and content concepts that feel natural to each creator’s audience.
- Handle outreach, negotiation, content approvals, publishing, usage rights, and creator relationships.
- Work closely with creators during execution—not just through agencies or managers.
- Track views, engagement, clicks, app installs, first purchases, CAC, and ROAS.
- Identify winning creators and content formats that can be scaled through repeat collaborations and paid ads.
Who We’re Looking For
- Practical, hands-on experience managing Instagram influencer campaigns.
- Experience working on YouTube long-form videos, including dedicated videos and brand integrations.
- Proven ability to manage campaigns from creator discovery to final publishing.
- Strong understanding of Instagram Reels, YouTube content, creator audiences, hooks, and storytelling.
- Good negotiation and creator relationship-management skills.
- Ability to evaluate creators beyond follower count and identify genuine performance potential.
- A 0-to-1 mindset with high ownership, speed, and a strong focus on execution.
- Comfortable working with nano, micro, mid-tier, and large creators.
About Company: InstaAstro is a holistic wellness platform that integrates trusted Indian practices such as astrology, yoga, meditation, and mantra/chanting/pooja to address real-life challenges and deliver measurable mindfulness outcomes for customers during critical life stages (mega moments). Our platform offers users one-on-one astrology consultations along with daily activity tracks and content designed to assist with issues related to relationships, career, health, and personal growth. IA simplifies and innovates in the wellness sector with its unique remedy and action-based approach, effective across the mental health continuum.
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