Purplle.com
Website:
purplle.com
Job details:
Location: Mumbai(Vikhroli :Embassy 247)
Type: Full-Time | In-Office (5 days a week)
Experience: 0–1 Year
Team: Carmesi Brand Marketing
Role Overview
As an Influencer Marketing Executive, you will own execution for influencer campaigns across assigned products and geographies. You will take a product, understand a specific geography, and build influencer-led growth for it.
Step 1: Build the Creator Universe
You will actively scout creators on YouTube and Instagram, evaluating them by language, geography, audience relevance, engagement quality, and content style.You will expand our existing database and identify creators who can become repeat, long-term brand partners.
Step 2: Align Commercials & Deliverables
Once creators are shortlisted, you will negotiate within defined benchmarks. You will align on deliverables, timelines, content formats, and expectations to ensure clarity on both creative and commercial fronts.
Step 3: Brief with Precision
You will share structured briefs covering product information, messaging direction, hook suggestions, mandatory callouts, and CTAs.
Step 4: Execute with Discipline
You will coordinate product dispatch, track timelines, manage follow-ups, and oversee the full content cycle from script alignment to final submission.
Step 5: Review & Go Live
Before publishing, you will review each video against internal quality benchmarks — checking messaging accuracy, strength of hook, CTA placement, and overall brand alignment.You will manage revisions where required and approve final content.
Step 6: Scale the Output
You will start with one product and geography and gradually expand to multiple combinations.Your output will scale up to 60 influencer videos per month while maintaining quality and efficiency.
Step 7: Measure & Optimize
After go-live, you will track views, engagement, search uplift, geo momentum, and early revenue indicators. You will identify repeat performers, flag underperforming formats/ performers, and refine future campaigns based on data insights.
Click on Apply to know more.