Influencer Marketing Executive
Creator Partnerships & Campaign Execution
Company: URPopular
Location: Mumbai
Experience: 6 months to 2 years
Employment Type: Full-time
About the Role
URPopular is looking for a fast, proactive and execution-focused Influencer Marketing Executive to manage influencer outreach, onboarding and campaign execution.
You will work closely with the business development and client servicing teams. Once a campaign is confirmed, you will identify the right creators, reach out to them, negotiate commercials, onboard them and coordinate the campaign until the content is approved and published.
This role is ideal for someone who has some hands-on experience in influencer marketing and wants to take greater ownership of campaigns.
Key Responsibilities
* Research and shortlist relevant influencers based on campaign requirements.
* Reach out to creators through email, WhatsApp, Instagram and calls.
* Build and maintain relationships with influencers and creator managers.
* Negotiate commercials, deliverables, timelines and campaign terms.
* Onboard suitable creators for brand campaigns.
* Share campaign briefs and clearly communicate content requirements.
* Coordinate scripts, concepts, drafts, revisions and brand approvals.
* Follow up consistently to ensure content is delivered and published on time.
* Track campaign progress, creator status and deliverables through internal sheets.
* Collect live links, insights, invoices and other campaign-related information.
* Handle multiple creators and campaigns simultaneously.
* Maintain and continuously grow the company’s creator database.
* Coordinate internally with business development, client servicing and operations teams.
Who We Are Looking For
* 6 months to 2 years of experience in influencer marketing, creator management, talent management or campaign execution.
* Strong communication and follow-up skills.
* Comfortable speaking with influencers, talent managers and agencies.
* Good negotiation and relationship-management abilities.
* Fast, agile and comfortable working in a high-execution environment.
* Highly organised and able to manage multiple timelines simultaneously.
* Familiarity with Instagram, YouTube and the creator ecosystem.
* Working knowledge of Google Sheets, email and campaign-tracking tools.
* Strong ownership mindset and willingness to learn.
What Matters Most
We are not looking only at the number of years you have worked. We are looking for someone who is:
* Quick to learn
* Persistent with follow-ups
* Confident while speaking with creators
* Good at getting work completed
* Responsible with timelines
* Excited about influencer marketing and the creator economy
About URPopular
URPopular is an influencer marketing company that has worked with leading brands across industries. We manage influencer campaigns at scale and have built a strong network of creators across categories and cities.
How to Apply
Send your CV along with the following details:
* Current location
* Total influencer marketing experience
* Current and expected salary
* Notice period
* Two or three influencer campaigns you have worked on