The Indian Garage Co.
Website:
tigc.in
Job details:
We're looking for a creative, relationship-driven Influencer Marketing Executive to help build one of India's most exciting fashion brands through creator-led storytelling. You'll be responsible for identifying the right creators, managing campaigns, running our in-house influencer program and building meaningful partnerships that drive awareness, engagement, and sales. If you live and breathe social media, know what's trending before everyone else, and can spot the next big creator before they blow up, we'd love to meet you.
Is this you?
● Bachelor's degree in Marketing, Communications, Business, or a related field.
● 1–2 years of experience in influencer marketing, creator partnerships, or social media marketing.
● Passionate about fashion, content, and internet culture.
● Strong understanding of Instagram, YouTube, and emerging creator platforms.
● Excellent communication, negotiation, and relationship management skills.
● Highly organised with the ability to manage multiple campaigns simultaneously.
● Detail-oriented with strong analytical skills and a data-driven mindset.
● Bonus if you've worked with fashion, lifestyle, beauty, or D2C brands
What you'll do:
Influencer Discovery & Outreach
● Identify and onboard creators across categories that align with our brand and campaign objectives.
● Build a strong network of influencers across nano, micro, macro, and celebrity segments.
Campaign Management
● Execute end-to-end influencer campaigns—from outreach and negotiation to briefing, content approvals, posting, and reporting.
● Ensure campaigns are delivered on time and meet quality standards.
Relationship Management
● Build long-term relationships with creators, talent managers, and influencer agencies.
● Create a strong community of brand advocates and repeat collaborators.
Content Coordination
● Work closely with creators to develop authentic, engaging content that aligns with our brand voice.
● Review content to ensure quality, messaging, and campaign objectives are met.
Performance Tracking
● Monitor campaign performance across reach, engagement, traffic, and conversions.
● Prepare post-campaign reports and identify insights to optimise future campaigns.
Trend & Creator Mapping
● Stay updated with creator trends, platform updates, and viral content formats.
● Continuously scout emerging creators and new partnership opportunities.
Cross-functional Collaboration
● Partner with brand, content, social media, performance marketing, and creative teams to ensure campaigns align with overall marketing objectives.
Campaign Operations
● Manage influencer contracts, campaign trackers, content calendars, product dispatches, and payment coordination.
Pre-requisites:
● 1–2 years of hands-on experience in influencer marketing or creator partnerships.
● Experience working with influencer agencies or directly with creators.
● Strong understanding of influencer metrics, campaign reporting, and social media analytics.
● Excellent communication, negotiation, and coordination skills.
● Ability to manage multiple campaigns and deadlines simultaneously.
● Familiarity with influencer discovery and tracking tools is a plus.
About us:
Started in 2012 with the aim to bring fast fashion to India, over the last decade, The Indian Garage Co. has become a leading brand in the men’s casual wear space. The growth, especially in the last 3 years, from a 30cr brand to a 500cr+ brand, has been at breakneck speed. At The Indian Garage Co. (TIGC), we’re redefining fast fashion for India’s youth. With a deep focus on product quality, trend-led design, and value pricing, we’re building one of India’s leading D2C fashion platforms—without any brand tax.
Location: Bangalore (on-site)
What we offer:
● Creative freedom like you've never experienced before. This is your canvas, your playground.
● A competitive salary and benefits package to fuel your creative fire.
● A culture of ownership and collaboration where your voice matters and your ideas blossom.
● The chance to be part of something big, something revolutionary, something that will change the face of fashion.
Click on Apply to know more.