Website:
switchdigits.com
Job details:
Key Responsibilities
Influencer Identification & Outreach
- Research, identify, and onboard relevant influencers, creators, and brand ambassadors across Instagram, YouTube, LinkedIn, X, and emerging platforms.
- Develop and maintain a robust database of influencers segmented by niche, audience demographics, engagement quality, and performance metrics.
- Proactively scout new creators and stay updated on emerging trends within the creator ecosystem.
Influencer Relationship Management
- Build, nurture, and maintain long-term relationships with influencers, agencies, talent managers, and creator communities.
- Serve as the primary point of contact for all influencer partnerships and ensure seamless communication throughout collaborations.
- Foster strong creator relationships to maximize retention and encourage repeat partnerships.
- Resolve issues proactively while ensuring a positive experience for creators and stakeholders.
Campaign Planning & Execution
- Execute influencer marketing campaigns from ideation to completion, ensuring alignment with brand objectives and timelines.
- Coordinate with internal teams including content, design, and performance marketing to deliver integrated campaigns.
- Manage campaign calendars, deliverables, approvals, publishing schedules, and follow-ups.
- Ensure all influencer content adheres to brand guidelines and campaign requirements.
Negotiation & Partnership Management
- Negotiate commercial terms, deliverables, timelines, and usage rights with influencers and agencies.
- Manage contracts, invoices, and payment coordination while ensuring cost-effective partnerships.
- Evaluate influencers based on audience authenticity, engagement quality, and campaign relevance to maximize ROI.
Performance Tracking & Reporting
- Monitor campaign performance through key metrics such as reach, engagement, impressions, conversions, and ROI.
- Prepare detailed campaign reports and provide insights and recommendations for optimization.
- Analyze creator performance to identify high-performing partners and scale successful collaborations.
Market Intelligence & Trend Analysis
- Stay abreast of social media trends, platform updates, and evolving creator marketing practices.
- Conduct competitor analysis and benchmark influencer strategies to identify growth opportunities.
- Recommend innovative collaboration formats and creator-led initiatives to enhance brand visibility.
Required Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
- 3 years of experience in Influencer Marketing, Creator Partnerships, Social Media Marketing, or Brand Collaborations.
- Strong understanding of the influencer ecosystem and social media platforms.
- Excellent verbal and written communication skills.
- Proven ability to build and maintain professional relationships with creators and agencies.
- Strong negotiation and stakeholder management skills.
- Ability to manage multiple campaigns simultaneously and work in a fast-paced environment.
- Proficiency in Microsoft Excel/Google Sheets and reporting tools.
- High level of ownership, attention to detail, and organizational skills.
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