Glad U Came
Website:
gladucame.in
Job details:
Company Description GLAD U CAME PVT LTD. is an award-winning public relations and influencer marketing boutique agency based in Mumbai, working across fashion, beauty, entertainment, food, technology, travel, and more. The agency partners with leading brands such as OYO, Lotus Herbals, Revlon India, Renee Cosmetics, Vero Moda, Boult Audio, The Faceshop, Da Milano, and many others. Known for a tailored, “no one-size-fits-all” approach, GLAD U CAME designs cost-effective, customized strategies to meet each brand’s unique needs. The company has received multiple industry honors, including DIGIXX Digital PR Agency of the Year and recognition from Social Samosa, The Great Indian Marketing Awards, and E4M 40 under 40. With proven expertise in top-tier press placement, celebrity product seeding, influencer relations, and fashion weeks like Lakme Fashion Week, the agency offers a dynamic environment for marketing and communications professionals.
Role Description The Influencer Marketing Executive will manage end-to-end influencer campaigns, including identifying suitable creators, negotiating collaborations, and coordinating deliverables across social platforms. Day-to-day responsibilities include campaign planning, researching trends and talent, briefing influencers, tracking performance metrics, and preparing reports and insights for internal and client stakeholders. The role involves close collaboration with the PR, social media, and brand teams to integrate influencer strategies into broader communication plans and ensure consistent brand messaging. This is a full-time, hybrid role based in Mumbai, with a mix of in-office collaboration and some work-from-home flexibility. The position offers opportunities to work directly with established and emerging brands, attend industry events, and contribute to creative concepts that drive measurable brand impact.
Qualifications
- Experience in influencer marketing, including identifying, onboarding, and managing relationships with digital creators and celebrities.
- Skills in campaign planning and execution, including briefing, timelines, deliverable tracking, and performance reporting.
- Understanding of social media platforms (Instagram, YouTube, Snapchat, etc.) and current content, culture, and influencer trends.
- Strong communication and negotiation skills to manage expectations with influencers, agencies, and clients.
- Ability to analyze campaign data, use basic analytics tools, and translate insights into actionable recommendations.
- Organizational and project management skills, with attention to detail and the ability to handle multiple campaigns simultaneously.
- Creative mindset and interest in fashion, beauty, lifestyle, and entertainment content, with a keen eye for brand fit.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Prior experience in PR, digital marketing, or
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