Frido
Website:
myfrido.com
Job details:
Brand Name - Frido
Location: Pune - (On Site)
Role Overview
We are looking for a proactive and ownership-driven Influencer Marketing Executive who will be responsible for managing influencer campaigns end-to-end from identifying the right creators to executing and delivering high-performing content.
This role requires someone who can think beyond scouting and take full accountability for campaign success.
Key Responsibilities:
1. Influencer Scouting & Shortlisting
- Identify and onboard relevant influencers across Instagram, YouTube, etc.
- Evaluate creators based on audience quality, engagement, and brand fit
- Build and maintain a strong pipeline of creators
2. Outreach & Negotiation
- Reach out to influencers and manage communication
- Negotiate deliverables, pricing, and timelines
- Close deals aligned with campaign budgets
3. Campaign Execution
- Share briefs and coordinate with influencers for content creation
- Ensure alignment with campaign goals and brand messaging
- Manage timelines from onboarding to content going live
4. Content Coordination
- Work closely with the content team/POC for scripts and video approvals
- Ensure quality and consistency across all deliverables
5. Tracking & Reporting
- Track campaign performance (views, engagement, conversions)
- Maintain campaign data and reports in CRM/tools
- Share insights and recommendations for improvement
Requirements:
- Strong understanding of influencer marketing and social media trends
- Good negotiation and communication skills
- Ability to manage multiple campaigns simultaneously
- High ownership and accountability mindset
- Organized and comfortable with tools/CRM systems
- Prior experience in influencer marketing is preferred
Interested Candidates can mail their resume at vashisht.t@myfrido.com
Click on Apply to know more.