makeO_skin
Website:
makeo.app
Job details:
Company Description
toothsi by MakeO, established in 2018 by experienced orthodontists, is a leading digital-first platform offering teeth alignment solutions through invisible aligners and braces. The company operates across major metro cities in India, supported by a network of over 100 in-house orthodontists, dentists, and dermatologists. With 25 flagship experience centers and partnerships with 400 dental clinics, toothsi aims to make dental care accessible and convenient for its customers. It combines advanced technology with professional expertise to create personalized and effective solutions for smile transformations.
Key responsibilities-
● Develop and execute end-to-end influencer campaign plans that support brand and performance objectives (awareness, consideration, lead/checkout conversion).
● Identify, vet, and build long-term relationships with creators across tiers (macro, micro, nano) and platforms (Reels, Shorts, YouTube, Instagram, Meta Feed, and emerging channels).
● Write clear creative briefs and approve content for on-brand storytelling, product claims, and compliance with medical/clinical guidance.
● Negotiate fee structures, scope, usage rights, and deliverables; manage contracts and payments with finance and legal.
● Coordinate creator shoots, talent logistics, and asset handovers to the Creative & Performance teams for ad repurposing.
● Monitor content publication, track deliverables, enforce timeline adherence, and escalate blockers proactively.
● Analyze campaign performance vs. KPIs; produce actionable post-mortems with learnings and creative recommendations.
● Maintain an influencer CRM and rate-card library; build case studies and creative asset libraries for future campaigns.
● Keep pulse on creator trends, platform feature changes, and best-practice formats to inform pilots and tests.
Required Experience & Skills-
● 3–4 years in influencer marketing, talent partnerships, or digital agency-side creator commerce.
● Strong network/experience working with Indian creators across Instagram, YouTube, and Shorts/Reels.
● Excellent written and verbal communication; must be able to write crisp briefs and negotiate clearly.
● Good aesthetic judgment — can evaluate content for brand fit, authenticity, and ad-readiness.
● Analytical mindset; comfortable with basic performance analysis and reporting (Excel/Google Sheets).
● Project management skills; comfortable managing multiple campaigns and stakeholders simultaneously. ● Familiarity with creator contracts, usage rights, and basic budgeting.
● High attention to detail and sense of urgency; ability to work in a fast-paced consumer brand environment.
Click on Apply to know more.