Universal Corporation Limited
Website:
uclindia.in
Job details:
Influencer Marketing Executive – Job Description
📌 Role Overview
The Influencer Marketing Executive will be responsible for planning, executing, and optimizing influencer-led campaigns to drive brand awareness, engagement, and conversions. This role requires strong communication skills, creativity, and a deep understanding of social media trends and influencer ecosystems.( Have handled food products)
🎯 Key Responsibilities
- Influencer identification: Research and shortlist relevant influencers across Instagram, YouTube, TikTok, and emerging platforms.
- Campaign management: Plan, negotiate, and execute influencer collaborations aligned with brand objectives.
- Relationship building: Maintain long-term partnerships with influencers and agencies.
- Content coordination: Ensure influencer content aligns with brand guidelines and campaign goals.
- Performance tracking: Monitor KPIs such as reach, engagement, conversions, and ROI.
- Trend analysis: Stay updated on influencer marketing trends, competitor activities, and platform updates.
- Cross-team collaboration: Work closely with social media, PR, and digital marketing teams to amplify campaign impact.
🛠️ Skills & Qualifications
- Strong knowledge of social media platforms and influencer ecosystems.
- Excellent negotiation and communication skills.
- Analytical mindset with experience in campaign reporting.
- Creative thinking and ability to spot emerging trends.
- Bachelor’s degree in Marketing, Communications, or related field.
- Prior experience in influencer marketing or digital campaigns is preferred.
Click on Apply to know more.