Influencer Marketing Coordinator

Really Agritech Private Limited

Website: reallyagritech.com
Job details:

Company Description

Really Agritech Private Limited is a leading company in India’s agricultural machinery sector, committed to empowering farmers and agri-retailers with innovative and easy-to-use equipment. Established in 2019, the company has rapidly expanded its product portfolio and presence across the country, offering solutions such as brush cutters, power weeders, sprayers, water pumps, and engines. Known for quality products, excellent customer service, and nationwide distribution, Really Agritech fosters strong partnerships throughout the agricultural value chain. Through its trusted brands, Really and Mitsuyama, the company is dedicated to building a more efficient and farmer-friendly

Company: Really Agritech Pvt. Ltd.

Location: Thane (Kolshet Road), Maharashtra

Website: www.reallyagritech.com

Email: Hr@reallyagritech.com

Contact: +91 89280 21959

Salary Range: ₹4.2 LPA – ₹6 LPA (Performance-based incentives applicable)

Role Overview

We are looking for a proactive Influencer Marketing Coordinator to identify, build, and manage collaborations with agriculture and rural influencers across India. The role involves discovering new influencer opportunities, coordinating campaigns, and supporting brand awareness and dealer demand through strategic influencer partnerships.

Key Responsibilities

• Identify, shortlist, and onboard regional agriculture and rural influencers across different states

• Coordinate communication, negotiation, and collaboration planning with influencers

• Arrange dealer-level or field video shoots with influencers and the internal media team

• Maintain influencer database, campaign calendar, and performance reports

• Ensure influencer content includes clear product messaging and dealer visibility

• Explore cross-industry collaboration opportunities within rural markets (e.g., influencers already promoting products such as solar cameras, agri equipment, rural tech, or similar farmer-focused products)

• Identify potential dealers, entrepreneurs, or businesses already working with influencers and explore partnership opportunities

• Develop relationships with influencers from Tier-2 and Tier-3 cities, understanding their working style and communication approach

• Conduct analytical evaluation of influencers including audience quality, engagement, authenticity, and campaign suitability

• Coordinate closely with the Content Writing and Social Media team for scripting, content planning, and publishing

• Work with the Media/Video team for shoot planning, execution, and content delivery

• Coordinate with the Sales team where required to support dealer enquiries, lead generation, and business opportunities generated through influencer campaigns

• Maintain strong internal coordination across marketing, media, and sales teams

• Field travel may be required as per campaign or shoot requirements

Required Skills

• Strong influencer collaboration and partnership development skills

• Ability to identify new influencer opportunities and cross-industry collaborations

• Strong analytical skills to evaluate influencer performance and audience quality

• Excellent communication, negotiation, and coordination abilities

• Ability to work effectively with influencers from Tier-2 and Tier-3 cities

• Strong team player mindset with the ability to coordinate across departments

• Ability to handle multiple tasks and campaigns simultaneously

Qualifications

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field

Preferred Certifications (not mandatory)

• Digital Marketing Certification

• Influencer Marketing Certification

• Social Media Marketing Certification

Experience Requirement

Minimum 3 years of relevant experience in influencer marketing, digital campaigns, partnership development, or field marketing.

Industry Preference

Candidates with experience in agriculture, rural marketing, agri-inputs, farm machinery, rural technology products, or industrial products will be preferred.

If you are passionate about building strong influencer partnerships and creating brand impact in rural markets, we invite you to join our growing team.

Please share your updated CV at Hr@reallyagritech.com or contact +9189280 21959.

Learn more about us at www.reallyagritech.com.

Click on Apply to know more.