Brand: Albizzia
Experience: Minimum 1 Year
Industry: Premium Skincare / Beauty / D2C
Location: Ahmedabad
Employment: Full-Time
Key Responsibilities
Plan and execute Influencer & Creator Marketing campaigns for Albizzia.
Identify and onboard relevant beauty, skincare, wellness and lifestyle influencers.
Research influencers based on audience quality, engagement, content quality and brand fit.
Build and maintain a strong influencer/creator database.
Reach out to influencers and negotiate commercials, deliverables and collaborations.
Manage influencer campaigns from briefing to execution and final deliverables.
Coordinate product gifting, paid collaborations and UGC campaigns.
Prepare clear influencer briefs covering key messaging, content guidelines and CTAs.
Follow up with creators to ensure timely content delivery.
Review influencer content for brand alignment and quality.
Track campaign performance including reach, engagement, views, clicks, UGC and conversions.
Prepare campaign reports and analyse ROI/ROAS wherever trackable.
Identify high-performing creators and build long-term brand relationships.
Continuously discover new and emerging creators with strong engagement and authentic audiences.
Monitor competitor influencer campaigns and identify new opportunities.
Coordinate with the social media and performance marketing teams to maximise campaign results.
Support product launches, seasonal campaigns and special brand activations.
Required Skills
Minimum 1 year of experience in Influencer Marketing / Creator Marketing.
Experience with Skincare, Beauty, Cosmetics, Wellness or D2C brands preferred.
Good understanding of Instagram, Reels and influencer content.
Strong communication, negotiation and relationship-management skills.
Ability to evaluate influencer engagement, audience quality and authenticity.
Good organisational and follow-up skills.
Comfortable handling multiple creators and campaigns simultaneously.
Basic knowledge of Instagram Insights and influencer analytics.
Strong Excel/Google Sheets skills for maintaining creator databases and campaign tracking.
Creative mindset with attention to detail.
Ability to work independently and take ownership.
Good English communication; Hindi/Hinglish is an advantage.
Preferred
Experience working with premium skincare/beauty brands.
Existing network of beauty and skincare creators.
Experience managing paid collaborations and UGC campaigns.
Knowledge of influencer platforms/tools.
Understanding of D2C marketing and conversion-focused influencer campaigns.
KPIs
Number and quality of creators onboarded
Influencer campaign execution
Content delivery & timelines
Reach, views and engagement
Quality of UGC generated
Cost per engagement/reach
Website traffic & conversions
Influencer campaign ROI
Development of long-term creator relationships