Team Recruit Consultancies
Website:
teamrecruit.in
Job details:
A Public Relations agency is hiring for the profile of Influencer Marketing.
Experience: 1-4 years
Location: Mumbai
Job Role
Client Servicing:
● To build an understanding of our clients’/prospects’ and their target audiences and trends
● To work alongside the client’s internal team to define, integrate and manage the social and digital strategy including influencer engagement (barter and paid both)
● To assist in developing and executing influencer marketing strategies and creative campaigns
● To manage a group of clients / major clients proactively, with maturity and confidence
● To formalize scope of assignments, work plans and timelines
● To define campaign performance evaluation parameters and timelines
● To build strong and trustworthy client relationships
● To hold formal review meetings with Clients to gauge satisfaction
● To report and manage risk and issues with clients
● To assist with strategizing, planning and implementation of activities
● To be aware of all the relevant details about the client at all points in time
● To evolve standards in documentation and process
● To ensure strict deadline adherence
● To be well informed at all points in time about the industry that the client operates in and other relevant information
● To positively impact industry by the work done for client
● To articulate client expectations and developments to the team members
Influencer Marketing and Engagement:
● To help build the Influencer Marketing Practice both B2B and B2C
● To identify and liaise with relevant influencers, negotiate fair rates for content and ensure the relevant agreements are in place
● To identify and build relationships with prominent influencers and thought leaders. Prepare a database of influencers.
● Keep abreast of emerging trends, technologies and influencers
● To be a representative of the Client and the firm while interacting with influencers
● To analyse the changing nature of influencer marketing landscape and identify opportunities and
avenues by closely monitoring developments in the new age media.
● Be in regular touch with Key influencer
● To assist with training the team on influencer interactions
● To create a positive impression about the company with influencers, by professional conduct
Digital & Social Media:
● To demonstrate practical understanding of visual communications, social media and the digital
landscape and how to incorporate these channels into client programs with digital tools, such as social media and digital strategy, content marketing, partnerships, etc.
● To stay up to date with emerging technologies and trends, and demonstrate understanding of how they integrate into communications programs
● To create/develop digital content & conduct online monitoring
● To work with existing external partner as well as build and strengthen in-house capabilities and team over a period of time
Documentation:
● To adhere to the set standards for documentation in the team and ensure they are completely error free
● To have important documents whetted and approved before sharing the same with any external party such as the influencer and the client
● To maintain and update the information repository on the client – including case studies, content
coverage, profiles, backgrounders, etc.
● To ensure a strict following of the deadlines specified
Partnerships:
● To identify opportunities for partnerships, sponsorships and events on an on-going basis for your
client/clients
Qualification & Skills:
● Fluent in English, excellent command over language, good writing skills
● Be self-motivated and have the ability to communicate and write proficiently
● Be proficient at Microsoft Office
● Strive towards creative thinking, good execution and an ability to operate independently or with
minimum supervision
● Be able to deliver commitments in an effective manner within stipulated timelines
Click on Apply to know more.