Arabian Aroma
Website:
arabianaroma.in
Job details:
We are looking for an Influencer Marketing & Collaboration Executive who will be responsible for identifying relevant creators, negotiating commercials, managing influencer relationships, coordinating content production and ensuring campaigns are executed on time.
The person will work closely with our content and marketing teams to execute influencer campaigns at scale across Instagram, YouTube and other social platforms.
Key Responsibilities
- Find and shortlist relevant influencers, creators, UGC creators and models according to campaign requirements.
- Research creators based on niche, audience, location, content style, engagement and brand fit.
- Reach out to creators through Instagram, email, WhatsApp and creator management agencies.
- Negotiate commercials, deliverables, usage rights and timelines.
- Close both paid and barter collaborations.
- Maintain strong relationships with creators and creator agencies.
- Coordinate product dispatch and ensure creators receive products on time.
- Share campaign briefs, references, scripts, hooks and content requirements with creators.
- Follow up continuously to ensure content is delivered within the committed timeline.
- Coordinate revisions if content does not match the approved brief.
- Get internal approvals before creator content goes live wherever required.
- Track posting dates, content links, reach, views, engagement and other campaign metrics.
- Maintain a complete database of creators including:
- Contact details
- Category/niche
- Followers
- Average views
- Commercials
- Previous collaboration performance
- Negotiated rates
- Status of collaboration
- Identify high-performing creators for repeated collaborations.
- Build a long-term network of creators for the brand.
- Continuously discover new and emerging creators before they become expensive.
- Coordinate with the finance team for creator invoices and payments.
- Ensure negotiated commercials remain within campaign budgets.
- Track competitor influencer campaigns and identify creators working with competing brands.
- Help execute large-scale product launch and influencer seeding campaigns.
- Coordinate with the internal content team to identify which type of creator is required for each content concept.
- Ensure the brand receives all agreed raw footage, edited videos and content usage rights wherever applicable.
- Maintain daily and weekly influencer campaign trackers.
Candidate Requirements
- Strong communication and negotiation skills.
- Comfortable speaking with influencers, agencies and creators daily.
- Strong understanding of Instagram, Reels, YouTube Shorts and current social media trends.
- Ability to identify good creators beyond just follower count.
- Strong follow-up and coordination skills.
- Ability to manage a large number of collaborations simultaneously.
- Comfortable working with Google Sheets/Excel and campaign trackers.
- Basic understanding of influencer marketing metrics such as:
- Engagement Rate
- Average Reel Views
- CPV
- CPM
- CPE
- Conversion/ROAS
- Strong negotiation ability is highly preferred.
- Prior experience with a D2C, beauty, fashion, fragrance or lifestyle brand will be an advantage.
Key Performance Indicators (KPIs)
Performance will be measured on:
- Number of relevant creators sourced per month
- Number of collaborations successfully closed
- Average negotiated cost per creator
- Percentage of creators delivering content on time
- Cost per video/content asset
- Creator response and conversion rate
- Campaign reach and views
- Cost per 1,000 views / CPV
- Number of high-performing creators identified
- Number of creators converted into repeat brand partners
- Accuracy and maintenance of creator database
- Campaign completion within budget and timeline
What We Expect
We are not looking for someone who simply sends collaboration messages.
We need someone who can find the right creators, negotiate aggressively but professionally, build relationships, follow up consistently and ensure every collaboration reaches completion.
The person should eventually build a strong creator network that allows the brand to execute influencer campaigns quickly and at competitive commercials.
Click on Apply to know more.