Shapercult
Website:
shapercult.com
Job details:
Position: Influencer Marketing Coordinator
Location: Sector 30, Gurugram
Experience: 1 - 2 years
Compensation: 25,000 INR - 30,000 INR
Key Responsibilities
1. Scouting
- Discover creators across Instagram, YouTube, and emerging platforms in line with campaign goals, niches, and audience profiles.
- Build and maintain a database of creators, tracked by niche, tier (nano, micro, mid, macro), platform, rates, and past performance.
- Stay on top of trends, viral formats, and rising creators before they become expensive.
2. Filtering and Vetting
- Shortlist creators on engagement rate, audience quality, content quality, brand fit, and past brand collaborations.
- Run audience authenticity checks: fake followers, engagement pods, bot activity, and audience geography and demographics.
- Review past sponsored content for performance, brand safety, and any controversy or red flags.
- Rate creators on a standard scorecard so selection is data-backed rather than gut-based.
- Share shortlists with the campaign team along with expected reach, engagement, and cost estimates.
3. Outreach and Closing
- Reach out to creators and managers via DM, email, and WhatsApp with personalised pitches.
- Negotiate pricing, deliverables, timelines, usage rights, and exclusivity to get the best value within budget.
- Close deals quickly while keeping relationships positive for repeat collaborations.
- Coordinate contracts, briefs, invoices, and payment timelines with the finance and legal teams.
- Hand over closed creators to the campaign execution team with complete documentation.
4. Reporting and Process
- Track funnel metrics: creators scouted, shortlisted, contacted, response rate, closure rate, and average cost per deal.
- Keep trackers and CRM sheets updated in real time.
- Suggest improvements to scouting criteria, outreach templates, and negotiation approach.
Requirements
- 1-2 years in influencer marketing, creator partnerships, talent management, or a similar field (agency or brand side).
- Strong understanding of the creator ecosystem and how different platforms work.
- Proven negotiation and closing skills, with examples of deals you've closed.
- Analytical mindset, comfortable with engagement metrics, audience insights, and rate benchmarking.
- Excellent written and verbal communication in English and Hindi (other regional languages are a plus).
- Proficiency in Google Sheets/Excel and influencer tools; basic CRM experience preferred.
- Highly organised, able to manage multiple creators and campaigns at once.
Good to Have
- Existing network of creators or agencies in key niches (e.g., beauty, fashion, tech, finance, lifestyle).
- Experience with contracts, usage rights, and compliance (ASCI guidelines, disclosure norms).
- Knowledge of paid amplification and whitelisting of creator content.
KPIs
- Number of qualified creators scouted per month
- Shortlist-to-closure conversion rate
- Average cost per deal versus benchmark
- Share of vetted creators meeting authenticity and engagement thresholds
- Turnaround time from scouting to signed deal
Apply at mansi@shapercult.com / kajal@shapercult.com
Click on Apply to know more.