Ayuvya Ayurveda
Website:
ayuvya.com
Job details:
Job description:
1. Strategy development: Develop and execute comprehensive influencer marketing strategies aligned with our brand objectives and target audience. Identify key performance indicators (KPIs) and establish measurable goals for influencer campaigns.
2. Influencer identification & outreach: Research and identify potential influencers who align with our brand values and target audience. Build and maintain relationships with influencers and manage communication throughout campaign lifecycles.
3. Campaign management: Plan, execute, and manage influencer marketing campaigns from inception to completion. Collaborate with influencers to create compelling content that meets campaign objectives and aligns with brand guidelines.
4. Content creation & collaboration: Work with influencers to ensure content quality and adherence to campaign briefs. Provide creative direction and feedback to influencers to enhance content effectiveness.
5. Performance tracking & analysis: Monitor and analyze campaign performance using analytics tools and metrics. Prepare detailed reports on campaign outcomes and provide actionable insights for optimization.
6. Budget management: Manage influencer marketing budgets, including negotiation of rates and tracking of expenses. Ensure efficient allocation of resources to maximize ROI.
7. Market research & trend analysis: Stay updated on industry trends, emerging influencers, and social media developments. Adapt strategies based on market changes and competitor activities.
Required skills and qualifications
Bachelor’s degree in Marketing, Communications or a related field.
1 to 2 years of demonstrable experience in influencer marketing.
Strong understanding of social media platforms and influencer trends.
Creative mindset with the ability to develop engaging and authentic influencer campaigns.
Excellent negotiation with relationship and time management skills.
Detail-oriented with strong organisational and multitasking abilities.
Effective communication and teamwork skills for collaborating with influencers and internal teams.
Click on Apply to know more.