Website:
socra.ai
Job details:
Job Title: Remote Local Marketing Assistant (India Market)
About Us We are Socra AI, Korea's No.1 AI EdTech company, driving the future of learning through artificial intelligence. Our flagship product, Santa TOEFL, is a globally recognized, AI-powered English learning application with over 4 million downloads worldwide. It leverages advanced algorithms to predict scores and provide highly personalized study paths, helping millions of learners achieve their goals efficiently.
About the Role We are looking for a highly motivated and culturally aware Part-Time Marketing Assistant to help us expand the brand presence of Santa TOEFL in India. In this role, you will act as the crucial bridge between our global strategy and the local Indian market, ensuring our campaigns resonate authentically with the target audience.
You will succeed by leveraging your deep understanding of local trends to optimize ad creatives, source the right influencers, and drive engaging content marketing. You will play a vital role in our global marketing team, helping us build a localized and trusted brand image in India's rapidly growing EdTech and study-abroad market.
Responsibilities
- Remote Collaboration: Communicate effectively with the global team via Slack and participate in regular video meetings to align on marketing goals.
- Flexible Communication: Be available for brief communications over the weekend to ensure a smooth workflow and timely responses.
- Creative Review: Review and provide cultural feedback on image and video ad creatives to ensure they are highly relevant and appealing to Indian consumers preparing for studying abroad.
- Localized Ad Planning: Assist in brainstorming, localizing, and developing advertising strategies tailored to the Indian market.
- Influencer Management: Identify, reach out to (seeding), and manage relationships with local educational and lifestyle influencers in India.
- Content Marketing: Support the creation and execution of engaging content marketing initiatives that align with local trends.
Qualifications
- Language Skills: Excellent English communication skills, both written and verbal. (Experience with the TOEFL exam is highly preferred, as it aligns directly with our product).
- Cross-Cultural Understanding: Current international students, individuals preparing to study abroad, or those with a strong interest in the study-abroad market are strongly encouraged to apply.
- Marketing Experience: Prior experience in digital marketing, social media management, or content creation.
- Local Expertise: A deep understanding of India's culture, social media landscape (e.g., Instagram, YouTube, LinkedIn), and consumer behavior.
Job Details
- Location: Remote (India based or highly familiar with the market)
- Working Hours: 10–15 hours per week (Flexible schedule)
- Compensation: $7 USD per hour
Click on Apply to know more.