MARKETING STRATEGIST

We are seeking a strategic and results-driven Marketing Strategist with expertise in B2B marketing and digital marketing to promote our Product. The ideal candidate will develop and manage a B2B marketing funnel targeting the main Garment industries . This role requires a professional who can effectively communicate the value of our offerings to decision-makers and drive lead generation, brand awareness, and business growth. Key Responsibilities: 1. Develop and Execute Targeted B2B Marketing Strategies: Create and implement marketing strategies tailored to engage and convert leads (Directors, Managing Directors , CEO). Use a mix of digital marketing, content marketing, and outbound strategies to highlight the unique value proposition of our solution for productivity improvement. 2. Build and Manage a High-Converting B2B Marketing Funnel: Design and optimize a B2B marketing funnel to attract, engage, and convert decision-makers. Leverage digital platforms like LinkedIn Ads, Google Ads, and email marketing, while ensuring the company's website and landing pages are optimized for SEO to drive organic traffic. 3. Drive Brand Awareness and Lead Generation:Develop campaigns to position the company as a trusted partner for ROI, ease of adoption, and outcomes. Create high-quality content (e.g., whitepapers, case studies, webinars) and lead-generation strategies (e.g., free demos, consultative webinars) to engage leadership and nurture leads for conversion. 4. Conduct Market Research and Craft Tailored Messaging:Research the needs, challenges, and decision-making processes to refine marketing strategies. Develop compelling messaging and materials (e.g., brochures, presentations, videos) that resonate with garment industries and address their specific pain points. 5. Foster Partnerships and Organize Outreach Initiatives:Identify and build partnerships with , Garment industry networks, and industry influencers to expand reach and credibility. Plan and participate in industrial conferences, seminars, and networking events, and organize industrial visits or meetups to showcase offerings and drive engagement.