Chief Growth Officer:
Looking for an individual (Preferably a female candidate) with atleast 15 years of experience in digital marketing, digital communication and engagement vertical. The candidate should have worked mostly in digital B2C company and should be able to demonstrate the growth it got with digital initiatives.
Education: MBA/Mass comm from Teir 1 college. Excellent communication skills.
English/Hindi both
Expertise: SEO, Content creating and marketing, Performance marketing, Digital
communication (Proficient on Marktech tool).
Roles and Responsibility:
1. Customer Acquisition: CGO will be responsible for acquiring customers to the
company using organic and inorganic marketing techniques
2. Organic Growth: CGO will be responsible for long term organic growth of the
company. This will include building content and marketing the content with help
of strong SEO.
3. Team building: CGO is responsible for recruiting and training teams in SEO,
performance marketing, designing, communication, PR, acquisition. One of the
key roles is to motivate and guide all teams towards achieving common goal
4. Content Marketing: CGO is responsible for driving the content strategy for the
company. This includes creating multiple sections on the website, focus on Blogs,
third party integration and collaboration
5. Strategic thinking: CGO is responsible for strategize company’s positioning
strategy, marketing strategy and designing the growth levers