Search Intelligence & Content Strategy Lead

About INDmoney:

INDmoney is India's leading full-stack wealth-tech platform empowering millions of users to invest across Indian and US markets & manage their personal finances. We are now on a mission to become the #1 financial content and intelligence destination, not just on search engines, but also inside AI systems.

Role Overview:

We are looking for a strategic and data-driven professional to lead search intelligence and content planning at INDmoney. This role will own the discovery of trending, high-intent queries and oversee the creation of non-AI-generated, high-quality content that directly improves organic search rankings and appears across AI-powered platforms like Gemini, ChatGPT, and Perplexity. You will work closely with content, and editorial teams to build a content machine driven by real user demand.

Key Responsibilities:

🔍 Search & Topic Intelligence

• Analyze high-volume and trending user queries using tools like Google Search Console, Google Trends, Ahrefs, SEMrush, and AI prompt testing.
• Track financial-related content trends (e.g., stocks, US stocks mutual funds, taxes, loans).
• Monitor visibility of INDmoney on LLM-based tools and identify content positioning gaps.
• Own visibility across.

🗺️ Content Strategy & Planning

• Build an automated weekly/monthly content calendar driven by search demand and topical authority.
• Work with editorial and SEO teams to create original, deeply informative, and authoritative content (no AI-generated shortcuts).

🧠 AI System Optimization:

• Optimize content to increase inclusion in AI-generated answers across platforms like Gemini, ChatGPT, Perplexity, and Bing Copilot.
• Build reference-grade, citation-worthy content to improve likelihood of LLM recognition.

Ideal Candidate Profile:

• 4–6 years of experience in any of the following functions with strong analytical skills : Product Marketing/ Performance marketing/ Search Engine marketing/ Product Management/ Product analytics/ SEO strategy or Growth roles.
• Strong understanding of how modern search and AI systems discover and rank content.
• Proficient in keyword and topic discovery tools (Ahrefs, SEMrush, GSC, Trends) and also per.
• Skilled at working with content teams and ensuring editorial consistency.
• Curious, analytical, and extremely detail-oriented.

Why Join Us:

• Be at the forefront of SEO × AI content innovation.
• Work directly with founders and a high-velocity product + growthteam.
• Own a zero-to-one opportunity in shaping INDmoney's content engine and AI footprint.