Engagement Details
● Full-Time Freelance Engagement (8 Hours Per Day | 5 Days Per Week)
● Remote
● Long-Term Engagement
About the Requirement
Candidates with prior experience in the following sectors will be highly preferred:
● Co-working
● Workplace Solutions
● Enterprise Services
● Infrastructure
● Other B2B sectors
Scope of Work
Content Strategy & Planning
● Own and manage monthly content calendars and content planning.
● Develop content pillars aligned with business objectives.
● Drive founder-led content and thought leadership initiatives.
● Identify topical opportunities, industry trends, and engagement-led content ideas.
● Recommend platform-specific content formats and content approaches.
Content Creation
● Create and manage 1 social media post per day (Monday to Friday).
● Approx. 20–22 posts per month.
● Content to be adapted across LinkedIn, Instagram, X (Twitter), and YouTube.
Content Strategy & Copywriting
● Develop content concepts and monthly content plans.
● Write platform-specific copy and captions.
● Create founder-led narratives and leadership positioning content.
● Build insightful and engaging business storytelling aligned with brand objectives.
● Work closely with the design function to bring content ideas to life.
Additional Requirements
● Support occasional LinkedIn-focused content initiatives aimed at founder visibility,
thought leadership, and business engagement.
● Strong understanding of LinkedIn content strategy is essential.
Ideal Profile
Must Have
● Strong portfolio showcasing B2B and corporate social media work.
● Experience handling founder-led content and thought leadership initiatives.
● Excellent understanding of LinkedIn content strategy.
● Strong content planning and storytelling capabilities.
● Ability to independently manage content calendars and execution.
● Strong communication and stakeholder management skills.
Preferred
● Experience working with Real Estate, Co-working, Commercial Real Estate, Workplace
Solutions, Enterprise Services, Hospitality, Architecture, or Infrastructure brands.
● Experience working directly with founders, leadership teams, or CXOs.
● Experience creating and editing short-form social media video content.