Director of Partner Marketing

Independence Pet Group

Experience: 8+ yrs
Location: United States
Job type: Full-time

Required skills

compliance
customer service
demand generation
digital marketing
distribution channels
full stack
GTM
growth strategy
interpersonal skills
portfolio management

About the role

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Pets Best is a subsidiary of Independence Pet Holdings (IPH). Pets Best offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service.

Job Summary:

Pets Best is seeking a Director of Partner Marketing who will be responsible for driving sustained growth through partner and third‑party distribution channels, including employee benefits and perk sites, affinity programs, veterinary and pet shelter networks, and other external distribution partners.

This role owns the end‑to‑end partner marketing and sales enablement strategy, serving as a growth partner to Business Development and a connective tissue across Marketing, Product, Finance, Operations, and Analytics. The successful candidate will build and lead a high‑performing team and scalable enablement infrastructure capable of supporting a rapidly expanding partner ecosystem and creating a step‑change in demand and new sales creation across B2B and B2B2C channels.

This is not a relationship‑only role. It is a growth, enablement, and operating‑model leadership position.

Job Location: Remote – USA

Main Responsibilities:

Partner Growth Strategy & Revenue Enablement

Own and execute a comprehensive partner marketing and sales enablement strategy to drive pipeline, demand, conversion, and revenue through third‑party distribution channels

Serve as a strategic partner to Business Development to:

Onboard new distribution partners

Develop marketing proposals, co‑marketing strategies, and launch plans

Enable deal conversion through high‑quality presentations, business cases, and forecasts

Co‑own partner channel performance, operating as a growth leader rather than a downstream support function

Scalable Partner Marketing & Enablement Infrastructure

Design and scale partner marketing frameworks, playbooks, and GTM models aligned to varying partner types and levels of maturity

Build self‑serve enablement capabilities for partners with sophisticated marketing organizations, while maintaining high‑touch support for strategic accounts

Develop and standardize partner enablement tools, including:

Marketing toolkits and asset libraries

Content, messaging, and campaign frameworks

Training materials, playbooks, and onboarding resources

Demand Generation, Performance & Optimization

Drive measurable improvements in demand generation, conversion rates, CPA, AWP, and customer experience across partner channels

Establish scalable content and creative refresh calendars, with particular focus on employee benefits and affinity partners

Define success metrics, dashboards, and reporting frameworks to track and optimize partner‑led growth

Apply data, testing, and experimentation to continuously improve partner marketing effectiveness

Partner Marketing Portfolio Management

Support portfolio‑level and key account performance reviews with distribution partners

Strengthen partner relationships through delivery of value‑added insights, optimization strategies, and marketing leadership

Ensure partners meet performance targets, brand standards, and compliance requirements

Partner with Business Development to resolve escalated partner issues impacting growth or customer experience

Cross‑Functional GTM Leadership

Act as the central connector across Brand, Digital, Marketing, Operations, Analytics, and external Agencies

Ensure partner marketing efforts are tightly integrated with enterprise campaigns, product priorities, and broader GTM strategies

Team Leadership & Organizational Development

Build, lead, and develop a high‑performing partner marketing and enablement team

Define future‑state organizational structure, roles, and skills required to support scale

Establish operating models, performance expectations, and career development paths

Foster a culture of accountability, insight‑driven decision‑making, and continuous improvement

Basic Qualifications:

High school diploma or GED required.

Bachelor’s degree or equivalent experience in marketing, business, or a related field

8–12+ years of experience in partner marketing, channel marketing, B2B/B2B2C growth, or sales enablement

5+ years of experience leading and developing high‑performing teams

Proven track record driving growth through third‑party distribution or partner ecosystems

Experience building scalable partner marketing programs and enablement infrastructure

Strong executive presence with experience influencing senior and C‑level stakeholders

Highly analytical and commercially oriented, with experience using data to drive optimization and decision‑making

Willingness to travel 10–30% as business needs require

Preferred Qualifications:

Strong communication and interpersonal skills.

MBA and/or deep experience in insurance, financial services, or regulated industries

Strong understanding of partner ecosystems, B2B2C distribution models, and channel economics

Expertise in digital marketing, demand generation, and co‑marketing strategies

Strategic thinker with a strong execution bias; capable of building systems, not just managing relationships

Exceptional communication, storytelling, and presentation skills

Innovative mindset with a passion for testing, learning, and scaling what works

Strong consultative leadership approach focused on mutual growth and long‑term partnerships

Interview Technology Notice:
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.

Text Messaging Notice:
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”

#LI-Remote

#petsbest

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)

Interview Technology Notice:

Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.

By continuing with the interview, you consent to this use.

Text Messaging Notice:

If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.

You may opt out of text communications at any time by replying “STOP.”

About Independence Pet Group

Integrated platform providing pet insurance and health services.

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