Senior GEO Analyst - Go To Market (KA, IN)

Indegene

Experience: 3+ yrs
Location: India
Job type: Full-time

Required skills

SEMrush
Ahrefs
Screaming Frog
BrightEdge
Google Analytics 4
Google Search Console
Google Tag Manager
Profound
LLM testing techniques

About the role

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

If this excites you, then apply below.

Role: GEO Analyst — Go-to-Market

Commercial Excellence | Life Sciences

Location: Bangalore, India (Hybrid)

You will be responsible for: As a GEO Analyst – Go‑to‑Market, you will support Indegene’s GTM, sales, and solutioning initiatives by translating Generative Engine Optimization (GEO) capabilities into client‑relevant narratives, diagnostics, and opportunity assessments.

This role focuses on pre‑sales support, capability demonstrations, competitive POVs, and GTM asset creation, working closely with GEO Strategists, GTM leads, and sales teams to position GEO as a differentiated capability for pharma and life sciences clients.

Must Have

GTM Diagnostics & Opportunity Assessment

Conduct high‑level GEO diagnostics on prospect and existing client digital ecosystems to identify AI‑search visibility gaps and commercial opportunities.
Analyze how pharma brands and therapy areas surface across LLM‑driven platforms (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot).
Support account‑level opportunity framing through competitive benchmarking and current‑state vs future‑state assessments.
Identify key entities, content gaps, and authority signals relevant for commercial and medical audiences.

Sales & Pre‑Sales Enablement

Support RFPs, proposals, and pitch decks with GEO diagnostics, insights, and recommended solution approaches.
Create client‑specific GEO POVs aligned to commercial excellence and omnichannel strategy.
Contribute to value articulation by linking AI search visibility to brand authority, discoverability, and business impact.
Translate complex GEO outputs into clear, executive‑ready messaging for client conversations.

Tool‑Driven Insight Generation

Use GEO and SEO tools (e.g., Profound, Semrush, LLM testing techniques) to generate directional GTM insights.
Perform prompt‑based testing to understand how brands and therapy content are interpreted by LLMs.
Package findings into sales‑friendly insights and narratives.

GTM Asset & Knowledge Creation

Support development of GEO GTM assets, including diagnostic frameworks, capability decks, sample assessments, and case‑study narratives.
Collaborate with GEO Strategists to build repeatable solution narratives and GTM storylines.Contribute to internal enablement content for sales and client‑facing teams.

Good to have

Experience Profile

3+ years of experience in SEO, digital marketing, content analysis, or search optimization. Minimum 1 year of hands-on experience in GEO, LLM content optimization, or AI-driven search strategies
Hands-on experience with at least one SEO platform (SEMrush, Ahrefs, Screaming Frog, BrightEdge, or equivalent).
Exposure to GEO concepts, LLM content optimization, or AI-driven search is a strong advantage (not mandatory for entry-level).
Experience working with structured data (Schema.org, JSON-LD) or content management systems.
Prior experience in a delivery-focused role within an agency, consulting, or services environment is preferred.

Life Sciences Domain

Interest or exposure to the life sciences/pharma industry is preferred.
Willingness to learn pharma commercial concepts, regulatory frameworks, and healthcare content workflows.
Basic understanding of content marketing, digital publishing, and omnichannel strategy is an advantage.

Technical & Functional Skills

GEO/SEO: Basic understanding of entity optimization, Schema.org markup, structured data, E-E-A-T, technical SEO fundamentals.
Tools: SEMrush, Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, Google Tag Manager.
AI Platforms: Familiarity with ChatGPT, Perplexity, Google AI Overviews — able to test content visibility and document results.
Data & Reporting: Excel/Google Sheets (intermediate+), data visualization (Looker Studio, PowerBI basics), strong analytical skills.
Technical: Basic HTML/CSS understanding, JSON-LD familiarity, comfort with web technologies and content management systems.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

About Indegene

Digital-led commercialization and clinical solutions for life sciences.

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