Brand Marketing Lead (KA, IN)

Indegene

Experience: 6+ yrs
Location: Bangalore or Mumbai or Hyderabad
Job type: Full-time

Required skills

brand management
business objectives
compliance
cross-functional
customer needs
digital marketing
end-to-end
lifecycle marketing
marketing automation
marketing plans
strategic planning

About the role

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Job Description: Marketing Lead

Location: Bangalore / Mumbai / Hyderabad
Experience: 6–9 years

About the Role
We are seeking an experienced Marketing Lead – Omnichannel Marketing to own portfolio-level brand strategy, omnichannel execution, and delivery excellence for US pharmaceutical brands.
This role sits at the intersection of brand leadership, omnichannel strategy, and operational governance. The Marketing Lead will act as a strategic partner to clients, translating commercial objectives into scalable omnichannel engagement models, while also leading teams, managing stakeholders, and ensuring disciplined execution across brands and channels.
The ideal candidate demonstrates strong judgment, can operate at both strategic and executional altitude, and is comfortable owning outcomes across brand performance, campaign delivery, and team maturity.

Key Responsibilities
1. Brand & Portfolio Leadership
• Own portfolio-level brand strategy including positioning, messaging frameworks, and adoption models.
• Lead development and optimization of end-to-end customer journeys across awareness, consideration, trial, and adoption stages.
• Define adoption ladders and engagement progression models to drive sustained HCP behaviour change.
• Shape channel mix and sequencing strategies based on brand maturity, customer needs, and business objectives.
• Guide teams in building integrated brand marketing plans aligned to client priorities and portfolio KPIs.
• Review and interpret brand health, engagement, and adoption metrics, providing strategic direction and course correction.
2. Omnichannel Strategy & Activation Oversight
• Lead translation of brand strategy into integrated omnichannel engagement blueprints spanning digital, email, social, search, programmatic, field enablement, and emerging channels.
• Partner with content, creative, technology, and analytics teams to ensure consistent brand expression and compliant execution.
• Drive personalization, segmentation, and lifecycle marketing strategies using marketing automation platforms.
• Ensure omnichannel strategies are scalable, reusable, and aligned to evolving client maturity.
3. Delivery Governance & Execution Excellence
• Oversee end-to-end planning and delivery of omnichannel programs across multiple brands.
• Establish and govern delivery models, timelines, budgets, and resourcing plans.
• Act as the senior escalation point for delivery risks, dependency management, and scope alignment.
• Drive operational rigor across execution while enabling agility and speed-to-market.

Good to have

4. Insights, Optimization & Executive Storytelling
• Partner with analytics and data teams to drive performance measurement, ROI assessment, and optimization frameworks.
• Use insights to continuously refine customer journeys, channel strategy, and engagement models.
• Translate data into executive-ready narratives for client leadership and internal stakeholders.
• Provide portfolio-level recommendations to guide investment prioritization and roadmap decisions.
5. Client Partnership & Stakeholder Leadership
• Serve as a strategic advisor to US pharma clients, influencing roadmap, engagement approach, and operating models.
• Lead client governance forums and contribute to QBRs, MBRs, and strategic planning discussions.
• Build strong cross-functional alignment across brand teams, operations, compliance, technology, and analytics.
6. Compliance, Quality & Best Practices
• Ensure all marketing activities adhere to US pharma regulatory standards (FDA, HIPAA, MLR).
• Embed quality, compliance, and documentation discipline into omnichannel delivery.
• Stay current on industry trends, omnichannel innovation, AI enablement, and competitive practices.
• Champion best practices and continuous improvement across the organization.
7. Team Leadership & Capability Building
• Lead, mentor, and develop and associates across brand and omnichannel roles.
• Drive capability building in customer journey thinking, omnichannel strategy, and execution excellence.
• Support talent planning, onboarding, and performance feedback in partnership with functional leaders.

Qualifications
Experience
• 6–9 years of experience in pharmaceutical or healthcare marketing, with US market exposure.
• Proven ownership of brand strategy, omnichannel engagement, and portfolio-level delivery.
• Demonstrated experience leading cross-functional teams and complex omnichannel programs.
Skills
• Strong understanding of US pharma marketing dynamics and regulatory frameworks.
• Expertise in customer journey design, adoption ladders, and channel mix optimization.
• Ability to balance strategic thinking with execution governance.
• Strong stakeholder management, communication, and decision-making skills.
Education
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Advanced certifications in digital marketing, brand management, or project/program management are a plus.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

About Indegene

Digital-led commercialization and clinical solutions for life sciences.

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