Pavago
Website:
pavago.co
Job details:
Job Title: Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Employment Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a content-driven, inbound-focused marketer to build and scale our organic B2B lead generation engine.
This role is not focused on cold outreach. Instead, you will create high-performing LinkedIn content, turn engagement into meaningful conversations, and convert those conversations into qualified pipeline.
You will work closely with the founder, who handles closing, while you focus on driving consistent inbound opportunities through content and relationship-building.
What You’ll Own
Content-Driven Lead Generation (Primary Focus)
- Create and manage high-performing LinkedIn content (posts, carousels, hooks)
- Identify content angles that attract high-intent B2B prospects
- Continuously test and optimize content based on performance
Content to Conversation to Pipeline
- Turn content engagement (likes, comments, profile views) into conversations
- Initiate natural, non-salesy DMs based on user intent
- Qualify and move prospects into the pipeline
Audience Engagement and Lead Nurturing
- Engage consistently through comments, DMs, and interactions
- Build relationships through thoughtful follow-ups
- Nurture leads using content and value-driven messaging
Funnel and Conversion Optimization
- Build simple funnels (content → engagement → conversation → call)
- Develop lead magnets and nurture flows where needed
- Improve conversion rates across each stage of the funnel
Supporting Sales (Nice to Have)
- Collaborate with the founder to improve conversion quality
- Share insights on messaging, objections, and audience behavior
- Optionally support early-stage sales conversations
Must-Have Experience and Skills
- 2+ years of experience in content-led B2B lead generation or organic growth
- Strong experience with LinkedIn content and personal brand growth
- Proven ability to generate inbound leads or conversations from content
- Excellent copywriting and messaging skills
- Strong understanding of B2B sales cycles (2–3 months)
What Makes You a Perfect Fit
- You turn content into pipeline, not just engagement
- You have generated inbound leads or booked calls from LinkedIn/content
- You think in funnels and systems, not just posting content
- You are both creative (content) and analytical (performance-driven)
- You are comfortable owning outcomes (leads, conversations, pipeline)
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer and Onboarding
Click on Apply to know more.