T&A Consulting
Website:
taglobalgroup.com
Job details:
About the Role
The primary role of an In-country Manager – International Universities is to actively work with our client university's international office towards increasing their brand presence in India and South Asia, marketing, student recruitment activities, and working towards institutional partnerships and alliances
The selected candidate will represent the university in India and will be responsible for delivering recruitment targets, strengthening brand visibility, managing key relationships, and supporting the implementation of the India market plan.
Key Responsibilities
Student Recruitment & Market Development
- Represent the university in India and drive student recruitment activities across key regions.
- Deliver agreed student recruitment targets through direct outreach, agent networks, institutional partnerships, and market engagement.
- Support the implementation of India market plans, recruitment campaigns, and conversion activities.
- Participate in student fairs, school visits, education events, webinars, counselling sessions, and recruitment drives.
- Provide market insights, competitor intelligence, and student feedback to support recruitment strategy.
Agent & Stakeholder Management
- Manage and develop relationships with education agents, counsellors, schools, colleges, alumni, and other key stakeholders.
- Train and support agent partners on university programmes, entry requirements, admissions processes, scholarships, and value propositions.
- Monitor agent performance and ensure quality, compliance, and ethical recruitment practices.
- Build sound working relationships and partnerships that contribute to long-term student recruitment growth.
Partnership Development
- Identify and develop partnerships with schools, colleges, pathway providers, institutional partners, and relevant education bodies.
- Support engagement with academic institutions for student recruitment, progression opportunities, and brand-building initiatives.
- Work closely with internal university teams to support partnership conversations and market development activities.
Marketing & Conversion Support
- Contribute to marketing and conversion campaigns targeted at prospective students, parents, agents, and counsellors.
- Support content, events, and outreach initiatives relevant to the Indian market.
- Follow up on leads, enquiries, applications, and offer holders to improve conversion outcomes.
- Maintain accurate reporting on recruitment activities, market feedback, leads, applications, and agent performance.
Essential Requirements
- 5–7 years of experience in student recruitment, international education, higher education marketing, or related commercial roles.
- Strong understanding of the Indian student recruitment market for UK higher education.
- Experience of working within Higher Education, preferably with a UK university or international education provider.
- Proven experience of working to set targets and successfully meeting or exceeding them.
- Experience of working in an international environment or in a fast-moving marketing/commercial environment.
- Strong stakeholder management skills with experience in developing sound working relationships and partnerships.
- Experience in contributing to the implementation of market plans and recruitment strategies.
- Strong agent management experience, including training, performance monitoring, and relationship development.
- Excellent communication, presentation, and interpersonal skills.
- Willingness to travel extensively within India for recruitment activities, events, and stakeholder meetings.
Preferred Skills
- Existing network of education agents, school counsellors, college partners, and higher education stakeholders in India.
- Knowledge of UK admissions processes, UCAS, visa requirements, scholarships, and student conversion practices.
- Ability to analyse market trends, competitor activity, and recruitment performance.
- Strong reporting discipline and comfort working with CRM systems.
- Ability to work independently while coordinating with international teams across time zones.
Candidate Profile
The ideal candidate will be a commercially driven and relationship-oriented professional who understands the higher education recruitment landscape in India. They should be confident in representing an international university, managing multiple stakeholders, delivering recruitment outcomes, and building a strong market presence for the institution.
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