About the role
Understand ins and outs of each product/solution, market & client segmentation & needs/pain points, able to effectively develop product value proposition and messages to enterprise clients
Design and implement the product marketing plan ensuring it addresses identified opportunities in our target markets across all channels.
Concept and selling point extraction: in line with the product team, extract the selling point of the product, translate the product function into user value, and build up the persuasive narratives.
Material production: coordinate the production of product related materials used by customer oriented team, including PPT, video, poster, etc
Plan and spearhead the go-to-market plan for product/ feature launches through a series of marketing actions including social media, PR, event marketing, etc. to achieve branding awareness and sales target.
Driving sales enablement by driving the marketing content creation for respective products.
Take responsibility for all digital assets including websites, blogs and associated social media accounts for respective product segment.
Partner closely with cross-functional teams, including Sales, content and product management to drive the execution of the product journey.
Owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.
Act as a bridge between marketing and product teams to ensure coherent product roadmaps and successful product launches and communication.
Collaborate closely with product management, sales, marketing, design, and engineering to identify and execute high-impact revenue initiative
About the company
Join Impetus Technologies and lead innovations in cloud and data engineering. Explore open positions in data, cloud, analytics, and other technologies.
