Ford Motor Company
Website:
ford.com
Job details:
Job Description
The IMG Product Analyst & Program Manager is a key contributor to the team in defining the Digital Strategy for IMG. This role will provide crucial support to the Product Manager, assisting in the execution of the digital Go-to-Market Plan for IMG Markets. The successful candidate will play a vital role in rolling out digital experiences and enhancing revenue generation through seamless online experiences. This position requires a self-starter with strong project management skills, a keen analytical mind, and excellent cross-geographical coordination abilities.
Responsibilities
Key Responsibilities:
- Product Management Support:
- Assist the Product Manager in developing and executing the Ford Pro Digital Strategy for IMG
- Support the creation of detailed product requirements, user stories, and acceptance criteria based on user needs and business objectives.
- Help track product development progress, identify potential roadblocks, and ensure timely delivery of features and enhancements.
- Rollout Of Digital Experiences:
- Actively participate in the coordination and rollout of the digital Go to Market Plan across various IMG markets on ford.com.
- Facilitate communication and collaboration with global marketing, regional marketing and IT to ensure market-specific requirements, localization, and compliance are addressed.
- Support the Product Manager in managing deployment schedules, stakeholder communications, and post-launch monitoring.
- Data Analysis & Performance Monitoring:
- Track key performance indicators (KPIs) for Ford Pro digital experiences, presenting insights to stakeholders and suggesting improvement actions.
- Conduct in-depth analysis of digital product performance using web analytics tools, identifying trends, opportunities, and areas for improvement.
- Utilize data to inform product decisions, identify user behavior patterns, and measure the impact of new features and rollouts.
Qualifications
Required: - Bachelor's degree in business, Marketing, Computer Science, Engineering, or a related field.
- 5-7 years of experience in digital products, digital marketing, publishing, project management, or data analysis within a digital context.
- Proven experience in supporting the execution of digital projects or product rollouts.
- Demonstrated analytical skills with experience in interpreting web analytics data to derive insights.
- Strong coordination and communication skills, with experience working across multiple geographies/time zones.
- Familiarity with digital 'buy' experiences, e-commerce platforms, or transactional websites.
Preferred: - Experience in the automotive industry or with large, global consumer-facing digital operations.
- Familiarity with Agile methodologies (Scrum, Kanban).
- Experience with user research methodologies and tools.
Tool Proficiency: - Project Management & Collaboration: Proficient in project management tools (e.g., Jira, Asana, Microsoft Project) and collaboration platforms (e.g., Microsoft Teams, SharePoint).
- Data Visualization: Basic understanding or familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Microsoft Office Suite: proficiency in Excel and PowerPoint for data analysis and presentation.
Skills: - Excellent communication (written and verbal) and interpersonal skills.
- Strong analytical and problem-solving abilities with attention to detail.
- Highly organized and able to manage multiple tasks and priorities effectively.
- Proactive, self-motivated, and able to work effectively both independently and as part of a global team.
- Adaptability and willingness to learn new technologies and processes.
- Customer-centric mindset with an interest in improving digital user experiences.
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