Programmatic & Paid Social Strategist

Ignite Visibility is an award-winning and fast-growing digital marketing agency in sunny San Diego with a fully remote team. Ignite provides innovative marketing and high-touch solutions to our clients. We are hiring a Programmatic and Paid Social Ads Strategist to join our team. This position is a great opportunity for an individual with leadership experience and 6+ years of Paid Social ads and Programmatic strategy and execution experience to take their skills and career to the next level. This role will be responsible for managing a team and managing client paid social advertising strategy. Why Ignite Visibility? A collaborative environment focused on client success and career development Fully remote workforce with optional San Diego office Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative) Named Fastest-Growing Private Companies in San Diego (2016-2020) Named Best Places to Work in San Diego 2017, 2020 Named Inc 5000 Fastest Growing Companies 2017-2020 Benefits Highly competitive salary ($85k - $100k) + commission & bonus Full health and dental coverage Flexible works schedules Generous paid vacation including your birthday & extra time off around major holidays 401k-retirement plan with employer match Employee advancement and growth potential Company-sponsored professional development opportunities Responsibilities Paid Social and Programmatic ad account leading strategy and hands-on execution for 3 -4 Experience managing execution and strategy for clients with over $500K/mo ad spend budgets Develop and Supporting end-to-end paid social and programmatic strategy to align with brand and original content goals and initiatives (education industry) Monitoring and analyzing campaign performance metrics, adjusting tactics as necessary to improve results. Own channel measurement; tracking, monitoring, brand lift studies, and optimizing performance against critical metrics Coordinate with PPC, analytics, SEO, social, and web development teams Develop creative testing roadmaps and participate in creative briefing and performance readouts Help develop team members, mentor and educate on the latest social advancements Clearly communicate campaign changes and performance to the acquisition team and other strategic partners Required Qualifications 6+ years digital marketing experience (6+ years Meta Ads, LinkedIn, and programmatic ads focused) Experience with the display ecosystem of ad networks, DSPs, audience targeting and technology, online measurement, ad operations, and display ad buying delivery, and measurement platforms. Facebook Blueprint Certified Experience with DSPs (e.g., The Trade Desk, DV360, Amazon) Experience creating and presenting reports to stakeholders. Understanding of FB Pixel and conversion tracking Demonstrated strong communication, organization, and task execution skills Intermediate Google Analytics skills Intermediate Excel and reporting automation skills Excellent attention to detail Bachelor's degree in marketing, communications, or a closely related field

Ignite Visibility is an award-winning and fast-growing digital marketing agency in sunny San Diego with a fully remote team. Ignite provides innovative marketing and high-touch solutions to our clients.