Digital Marketing Manager, Copperleaf

Copperleaf, an IFS company, is seeking a well-experienced Digital Marketing Manager to join our dynamic team. The ideal candidate will possess a deep understanding of digital marketing strategies and tactics, with a proven track record of driving results and demand generation in a fast-paced environment. You will be responsible for developing and executing comprehensive digital marketing campaigns to achieve our business objectives. This position is open to applicants located in both the US and Canada, preferably central to east coast time zone. Responsibilities * Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns across various platforms including but not limited to social media, search engines, email, and display advertising. Monitor campaign performance metrics and adjust strategies as needed to ensure maximum ROI. * Performance Analysis: Conduct regular analysis of key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives and ensure demand generation. Generate insights and recommendations for continuous improvement and optimization of campaigns. * Technology Utilization: Stay abreast of emerging trends and technologies in digital marketing tools and platforms. Evaluate and implement new technologies to enhance campaign performance, streamline processes, and drive innovation. * Stakeholder Communication: Communicate regularly with senior leadership and key stakeholders to provide updates on digital marketing initiatives, performance metrics, and strategic recommendations. Collaborate effectively to align digital marketing efforts with overall business objectives. * Oversee website updates to landing pages in support of demand generation campaigns * Assist in executing demand generation tactics – including webinars, content syndication and account-based marketing initiatives

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge. Copperleaf is the world's leading AI powered Asset Investment Planning (AIP) solution, enabling organizations to make better decisions – faster, smarter and with more confidence. Together Copperleaf and IFS offer the first end-to-end asset lifecycle management solution. Underpinned by Industrial AI, the combining of Copperleaf and IFS will allow our asset intensive customers to deliver on their moment of service through strategic allocation and execution of CAPEX and OPEX; balancing expenditure, business objectives, risk and optimal asset performance. At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust. We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view. By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world. We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference. If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.